Mitsubishi Live Drive Takes You on a Test Drive from Your Laptop
Michael Hines — October 26, 2010 — Autos
References: mitsubishicars & technabob
Starting November 1st, Mitsubishi is offering U.S. customers the chance to test drive a new Mitsubishi Outlander Sport from their computers with the Mitsubishi Live Drive program. This innovative program lets users have complete control over the car from the comfort of their own homes.
While the Mitsubishi Live Drive won't let users take their cars onto the streets, this kick-ass concept will still undoubtedly create an incredibly unique experience.
Implications - Mitsubishi deserves credit for this level of innovation. There has never been a marketing campaign like this. I'm not sure how it'll work out, but I'm curious to give it a go. Mission accomplished, Mitsubishi. Misson accomplished.
While the Mitsubishi Live Drive won't let users take their cars onto the streets, this kick-ass concept will still undoubtedly create an incredibly unique experience.
Implications - Mitsubishi deserves credit for this level of innovation. There has never been a marketing campaign like this. I'm not sure how it'll work out, but I'm curious to give it a go. Mission accomplished, Mitsubishi. Misson accomplished.
Trend Themes
1. Virtual Test Drives - Auto manufacturers can innovate by implementing virtual test drives to enhance the customer experience and reduce the need for physical showrooms.
2. Cyber-steered Marketing Campaigns - Marketing campaigns that integrate technology, such as the Mitsubishi Live Drive program, can create unique and memorable experiences for potential customers.
3. Remote Control Technology - The development of remote control technology can provide opportunities for auto manufacturers to create new and innovative ways for customers to interact with their products.
Industry Implications
1. Automotive - Auto manufacturers can benefit from implementing virtual test drives and other technological advancements to enhance the customer experience and increase sales.
2. Marketing and Advertising - The integration of technology into marketing campaigns can provide opportunities to create unique and memorable experiences for potential customers.
3. Technology and Innovation - The development of remote control technology presents numerous opportunities for innovation in various industries, including automotive and marketing.
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