The Mitsubishi EGG Aims to Inject New Life in the Hybrid Market
Michael Hines — June 15, 2012 — Autos
References: behance.net & industrialdesignserved
The Mitsubishi EGG is an atypical roadster designed with a hybrid engine. The mastermind behind the EGG is designer Sofian Tallal. According to Tallal, the EGG was designed to represent, "complex shapes with simple functionality using modern materials and advanced technology."
The EGG's body certainly nails down the whole complex shapes angle, while the interior covers the advanced technology portion of the designer's mission statement quite nicely. The offbeat design of the Mitsubishi EGG would help it stand out in the ever-growing hybrid segment. Most hybrids are tame in design, and hope to capture consumers with their fuel-efficient engines, not their looks. The Mitsubishi EGG would be able to entice a younger generation of drivers with its futuristic design and gas-saving engine.
The EGG's body certainly nails down the whole complex shapes angle, while the interior covers the advanced technology portion of the designer's mission statement quite nicely. The offbeat design of the Mitsubishi EGG would help it stand out in the ever-growing hybrid segment. Most hybrids are tame in design, and hope to capture consumers with their fuel-efficient engines, not their looks. The Mitsubishi EGG would be able to entice a younger generation of drivers with its futuristic design and gas-saving engine.
Trend Themes
1. Futuristic Hybrid Cars - Designing hybrid cars with futuristic and unconventional designs to attract younger drivers and stand out from competitors.
2. Advanced Technology in Cars - Incorporating modern materials and advanced technology in car design, especially in the interior, to provide a more enhanced driving experience.
3. Complex Shapes in Car Design - Exploring the use of complex shapes in car design that provide a unique aesthetic appeal to the users.
Industry Implications
1. Automobile Industry - Car manufacturers can invest in R&D to create futuristic hybrid cars with unusual designs to overcome competition and capture the younger segment of drivers.
2. Material Science Industry - Mitsubishi's EGG uses modern materials and advanced technology in its design, which presents opportunities for material science companies to create unique and innovative materials to be used in car manufacturing.
3. Automotive Accessories Industry - The development of complex car designs presents an opportunity for the automotive accessories industry to design and manufacture accessories which can match the niche and unique requirements that these designs ask for.
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