The Missoni F/W 2012 Campaign Romanticizes the Beach at Dusk
Alexandra Serrano — August 23, 2012 — Marketing
References: missoni & designscene.net
Stunning advertisements compose the Missoni F/W 2012 Campaign.
Photographed by Mark Borthwick, the lookbook capitalizes the nostalgia that comes with natural scenery. As summer comes to a close and as day turns to night, the transitional state is one that induces sentimentalism. Using this motif, the Italian fashion house creates a beautifully emotive campaign that appeals to the soul of fashionistas.
Boasting classic Missoni prints, each piece pictured is intricate in its cultured design. Styled by Vanessa Reid, models Guinevere Van Seenus and Fabian Schweitzer sport the fall and winter offerings with grace. Standout pieces include a knit maxi dress, floor-length plaid coat, beige wool pullover sweaters and fur-trimmed outerwear. The campaign is one of delicate opulence and bold prints inspired by transitional beauty.
Photographed by Mark Borthwick, the lookbook capitalizes the nostalgia that comes with natural scenery. As summer comes to a close and as day turns to night, the transitional state is one that induces sentimentalism. Using this motif, the Italian fashion house creates a beautifully emotive campaign that appeals to the soul of fashionistas.
Boasting classic Missoni prints, each piece pictured is intricate in its cultured design. Styled by Vanessa Reid, models Guinevere Van Seenus and Fabian Schweitzer sport the fall and winter offerings with grace. Standout pieces include a knit maxi dress, floor-length plaid coat, beige wool pullover sweaters and fur-trimmed outerwear. The campaign is one of delicate opulence and bold prints inspired by transitional beauty.
Trend Themes
1. Nostalgic Scenery - Opportunities for brands to tap into nostalgia and create campaigns that evoke sentimental feelings.
2. Emotive Fashion Campaigns - The use of emotive storytelling in fashion campaigns to create a deeper connection with consumers.
3. Transitional Beauty - Exploring the concept of transitional beauty in fashion and design, highlighting the beauty in transitions.
Industry Implications
1. Fashion - Fashion brands can incorporate nostalgic elements and emotive storytelling in their campaigns to create a stronger brand connection with consumers.
2. Photography - Photographers can experiment with capturing transitional beauty in nature to create captivating visual content.
3. Interior Design - Interior designers can draw inspiration from transitional beauty to create spaces that evoke a sense of calm and nostalgia.
3.7
Score
Popularity
Activity
Freshness
