Missoni Nods to its History with the New SS22 Collection
Missoni introduces its newest collection designed for the Spring/Summer 2022 season as the Italian brand focuses on its heritage for inspiration. Tapping back to the early 90s, the brand centers on its mission to capture the dynamic lifestyle of a man's daily lifestyle.
It tells the story of creating a new chapter in the brand's history to honor the aesthetic and spirit of founder Ottavio Tai Missoni. Missoni was often recognized for his ability to deeply understand geometries, sports references, knitwear references, and color theory. The seasonal collection is full of vibrant apparel that is made using progressive fabrics in honor of that - all of these are seen updated with some classic items from its archive.
Image Credit: Tessuti
It tells the story of creating a new chapter in the brand's history to honor the aesthetic and spirit of founder Ottavio Tai Missoni. Missoni was often recognized for his ability to deeply understand geometries, sports references, knitwear references, and color theory. The seasonal collection is full of vibrant apparel that is made using progressive fabrics in honor of that - all of these are seen updated with some classic items from its archive.
Image Credit: Tessuti
Trend Themes
1. Heritage-inspired Menswear - Brands can draw inspiration from their own history to create unique and sentimental collections.
2. Geometric Design - Geometric patterns and designs can add a modern touch to traditional styles and prints.
3. Innovative Fabrics - Exploring new and progressive fabrics can add excitement and freshness to classic designs.
Industry Implications
1. Fashion - Brands can create heritage-inspired collections, exploring new fabrics and implementing geometric designs to disrupt traditional menswear.
2. Textiles - Developing new fabrics and prints that combine contemporary and traditional elements can elevate menswear textiles.
3. Retail - Brands that embrace their heritage with unique design and fabric choices can offer a more personalized and sentimental retail experience for customers.
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