Miss Dior by Liu Lijie is Part of the Brand's Latest Exhibit
Meghan Young — July 2, 2014 — Fashion
References: dior & fashiongonerogue
Created for the French brand's latest exhibit, which runs until July 20, 2014, Miss Dior by Liu Lijie, an artist hailing from China, is a series of three photos that embrace the three main notes of the iconic perfume. Conceived as surreal moments, one of the images sees the model floating above water to represent the head note. She looks up at a futuristic spaceship, which symbolizes the heart note. The base note is visualized by a man who loses a stack of paper in a gust of wind.
Miss Dior by Liu Lijie is as romantic as it is ethereal. They come together by way of an inherent femininity and soft pastels. The photo series shows how experimental the making of a fragrance can be as well as how subjective.
Miss Dior by Liu Lijie is as romantic as it is ethereal. They come together by way of an inherent femininity and soft pastels. The photo series shows how experimental the making of a fragrance can be as well as how subjective.
Trend Themes
1. Surreal Fragrance Marketing - Creating unconventional fragrance campaigns that use surreal visuals to showcase a scent's unique notes and personality.
2. Experimental Perfume Design - Utilizing artistic and imaginative concepts to develop innovative fragrance formulas that stand out in the market.
3. Cross-cultural Collaborations in Art and Fashion - Partnering with artists and designers from different cultural backgrounds to create unique and diverse brand experiences.
Industry Implications
1. Perfume and Fragrance - Opportunities for perfume brands to adopt unconventional marketing techniques and experiment with ingredient combinations and packaging designs.
2. Art and Photography - Opportunities for artists and photographers to collaborate with businesses in the beauty and fashion industries and create innovative, visually stunning ad campaigns and product launches.
3. Fashion and Beauty Branding - Opportunities for fashion and beauty brands to incorporate cross-cultural collaborations into their branding strategies and highlight their commitment to diversity and creativity.
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