Ode to Dullness by Juliette Has a Gun Finds Beauty in the Ordinary
Laura McQuarrie — October 5, 2023 — Fashion
References: us.juliettehasagun & instagram
The latest launch from Juliette Has a Gun is Ode to Dullness, a perfume that captures the extraordinary nature of the everyday, turning ordinary moments of life into unforgettable olfactory experiences. Touted as a scent that "brings poetry to the ordinary," this fragrance exudes coziness from a creamy composition of badiane, freesia, cashmere flower, sandalwood and tonka bean. Notably, with this fragrance, 18% of ingredients are upcycled and it's 88% biodegradable.
To package this fragrance, Juliette Has a Gun opted for a bottle that's half blue-gray to express calmness and serenity, and half burgundy to bring in a touch of sophisticated femininity.
As a brand known for its intimate skin scents, Juliette Has a Gun is adding to its portfolio of fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life.
To package this fragrance, Juliette Has a Gun opted for a bottle that's half blue-gray to express calmness and serenity, and half burgundy to bring in a touch of sophisticated femininity.
As a brand known for its intimate skin scents, Juliette Has a Gun is adding to its portfolio of fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life.
Trend Themes
1. Ordinary-scented Fragrances - The rise of fragrances that capture the extraordinary nature of everyday life, transforming ordinary moments into unforgettable olfactory experiences.
2. Eco-friendly Ingredients - The increasing use of upcycled ingredients and biodegradable formulations in the creation of fragrances.
3. Intimate Skin Scents - The demand for fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life.
Industry Implications
1. Fragrance - The fragrance industry can explore the creation of fragrances that capture the extraordinary nature of everyday life, turning ordinary moments into unforgettable olfactory experiences.
2. Sustainable Packaging - The packaging industry can innovate by developing eco-friendly packaging solutions that align with the use of upcycled ingredients and biodegradable formulations in fragrances.
3. Personal Care - The personal care industry can cater to the demand for fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life.
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