Jeppe Hein Creates Large-Scale Reflective Sculptures
Meghan Young — July 19, 2014 — Art & Design
References: jeppehein.net & trendland
These mirrored art installations concentrates on the fact that such exhibits are often highly a subjective and personal experience for most. People who go into museums and galleries with an open mind are often treated to insights that are both intended and unintended by the artist him- or herself.
In this particular case, Jeppe Hein, an artist born in Copahagen, Denmark, and based in Berlin, Germany, puts his mirrored art installations entirely in the hands of his audience. Although, in a few cases he nudges them into down a slightly dark path with neon light statements reading, "It's not you it's me" and "Are you really here". In other cases, the mirrored art installations involve suspended circles that hide and reveal in order to mess with people's perceptions and perspectives.
In this particular case, Jeppe Hein, an artist born in Copahagen, Denmark, and based in Berlin, Germany, puts his mirrored art installations entirely in the hands of his audience. Although, in a few cases he nudges them into down a slightly dark path with neon light statements reading, "It's not you it's me" and "Are you really here". In other cases, the mirrored art installations involve suspended circles that hide and reveal in order to mess with people's perceptions and perspectives.
Trend Themes
1. Interactive Art Installations - Creating art installations that directly involve and engage the audience, blurring the lines between the artist's intention and the audience's interpretation.
2. Reflective Experiences - Designing art installations that use mirrors to encourage self-reflection and exploration of personal interpretations.
3. Perception-altering Installations - Developing art installations that manipulate and challenge people's perceptions and perspectives through the use of mirrors.
Industry Implications
1. Art and Culture - Exploring the potential for artists, galleries, and museums to create interactive and reflective art installations that provide unique and subjective experiences for viewers.
2. Experiential Marketing - Adopting reflective and perception-altering installations as a strategy to capture the attention and engagement of consumers, creating powerful and memorable brand experiences.
3. Interior Design - Incorporating mirrors and reflective elements into interior spaces to create immersive and visually engaging environments that evoke self-reflection and play with perceptions.
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