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Protective High-Shine Haircare

Clean the Sky - Positive Eco Trends & Breakthroughs

amika's Mirrorball Shampoo & Conditioner Removes Dullness

— May 17, 2023 — Fashion
amika's Mirrorball High Shine + Protect Antioxidant Shampoo and Conditioner are an antioxidant-packed pair that's been clinically proven to remove 57% of pollution buildup that makes hair and hair color look dull, all the while boosting shine by 45%. This protective, high-shine haircare duo is ideal for medium to fine hair types and it features signature ingredients from the brand like sea buckthorn, alongside other nourishing natural ingredients like grape leaf extract, raspberry extract and magnolia extract.

Both products provide a luxurious sensorial experience with the brand's signature scent, a warm blend of vanilla spicy-sweet clover and uplifting citrus.

Over time, the accumulation of pollutants can leave hair looking lackluster, rough and lifeless. The impact of pollution on hair dullness is further exacerbated by other environmental stressors, and as a result, achieving and maintaining shiny hair has become a desirable beauty goal for many individuals.
Trend Themes
1. Antioxidant Haircare - There is an opportunity for new haircare companies to create antioxidant-packed products that remove pollution build-up and boost hair shine.
2. Pollution-fighting Haircare - There is an opportunity for existing haircare companies to develop products that fight the effects of pollution on hair, as this has become a desirable beauty goal for many individuals.
3. Luxury Sensorial Haircare - There is an opportunity for high-end haircare companies to create products that offer a luxurious sensorial experience like amika's Mirrorball shampoo and conditioner duo.
Industry Implications
1. Haircare - Haircare companies could benefit from researching and developing products that remove pollution build-up and boost hair shine.
2. Beauty - Beauty companies could tap into the desire for shiny, healthy hair by creating products that fight the effects of pollution on hair.
3. Luxury Goods - Luxury goods companies could produce haircare products that offer a high-end, sensorial experience like amika's Mirrorball shampoo and conditioner duo.
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