The Mio Fit Super Bowl Commercial Features Tracy Morgan as Tracy Morgan
Jonathon Brown — February 4, 2013 — Lifestyle
This Mio Fit Super Bowl commercial references the hyper-patriotism of the United States. Airing for the first time during last night's Super Bowl in New Orleans, this Mio Fit Super Bowl commercial features the hilarious Tracy Morgan outlining a variety of U.S. achievements related to change.
With an obviously satirical edge to it, this commercial sees Tracy Morgan walk out from the shadows in front of a waving American flag. He quickly amps up the political rhetoric by talking about change and how important it is to the United States' values. Instead of outlining traditionally cited changes like civil rights and democracy, he references chicken nuggets.
This ad uses Tracy Morgan's talent perfectly, by simply giving him outrageous lines and letting him go to work. There is no need for an elaborate concept because Tracy Morgan can deliver without much direction.
With an obviously satirical edge to it, this commercial sees Tracy Morgan walk out from the shadows in front of a waving American flag. He quickly amps up the political rhetoric by talking about change and how important it is to the United States' values. Instead of outlining traditionally cited changes like civil rights and democracy, he references chicken nuggets.
This ad uses Tracy Morgan's talent perfectly, by simply giving him outrageous lines and letting him go to work. There is no need for an elaborate concept because Tracy Morgan can deliver without much direction.
Trend Themes
1. Patriotic Parody - Humorous takes on patriotism and politics may resonate with audiences and provide a unique perspective.
2. Satirical Marketing - Humorous and ironic marketing techniques may entertain and engage audiences in a memorable way.
3. Celebrity Endorsement - Utilizing well-known celebrities in marketing campaigns may create buzz and increase brand recognition.
Industry Implications
1. Beverage - Beverage companies may adopt humorous marketing campaigns that appeal to younger audiences and stand out in a crowded market.
2. Food - Food companies may use celebrity endorsements and humorous marketing campaigns to promote new products and differentiate themselves from competitors.
3. Entertainment - Entertainment companies may partner with celebrities and use satirical marketing techniques to promote movies, TV shows, and other content.
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