Tesco to Take Trio of Minor Figures Oat M*lks as Brand Sees High Growth
Grace Mahas — March 17, 2022 — Lifestyle
References: minorfigures
Minor Figures, the UK-based alternative milk brand, recently announced the launch of its trio of oat m*lks into Tesco. Starting March 21st, the retailer will over k the three strong 1 Litre range; Barista, Barista Organic, and the latest addition, Barista Light across 700 stores nationwide. Major Figures is being sold in more than 2,500 grocery stores and more than 5,000 coffee shops and independents across the UK. It is also available in over 40 countries around the world.
Stu Forsyth, Minor Figures, Co-Founder, explains, “We, as Founders, share a love of coffee and a passion for a better planet, so when we started the brand back in 2015 we set out simply to make innovative plant-based products that allow the true flavor profile of the coffee to shine through while remaining focussed on sustainability. It’s been quite the journey from our origins in East London to the global business we are today and this new Tesco listing is a key new win for us here in the UK market as we continue to accelerate the business.”
Image Credit: Minor Figures
Stu Forsyth, Minor Figures, Co-Founder, explains, “We, as Founders, share a love of coffee and a passion for a better planet, so when we started the brand back in 2015 we set out simply to make innovative plant-based products that allow the true flavor profile of the coffee to shine through while remaining focussed on sustainability. It’s been quite the journey from our origins in East London to the global business we are today and this new Tesco listing is a key new win for us here in the UK market as we continue to accelerate the business.”
Image Credit: Minor Figures
Trend Themes
1. Plant-based Milk - The growth of alternative milk presents an opportunity for companies to innovate and offer unique flavors and varieties.
2. Retail Expansion - Expanding into larger retail chains is a trend that alternative milk brands should consider to increase visibility and revenue.
3. Sustainability - Brands that focus on sustainability will stand out in an increasingly crowded alternative milk market and appeal to eco-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growth of alternative milk by offering more plant-based options on menus and in retail locations.
2. Retail - Retailers that offer a variety of alternative milk options can benefit from the growing demand for plant-based products.
3. Sustainability - Companies in the sustainability industry can partner with alternative milk brands to provide eco-friendly packaging solutions and promote sustainable practices.
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