The Haig Club is a Bourbon-Style Whisky with Sophisticated Packaging
Rebecca Byers — March 10, 2016 — Lifestyle
References: thedieline
This example of minimalist whisky branding comes from UK brand Haig Club. Boasting an endorsement deal with David Beckham, the Haig Club succeeds in creating a packaging concept that is portrays both sophistication and exclusivity. Playing off the British obsession with gentleman's clubs, the Haig Club manages to flip conventional whisky visual branding on its head by opting for a crisp off-white paper box with embossed copper-toned details.
Designed by MW Luxury Packaging, the concept points to the progression toward minimalist high-end branding that opts for a "less is more" approach. Notably, the minimalist whisky branding includes an embossed white box with a bespoke leather handle for the safe and stylish transportation of the spirit.
Designed by MW Luxury Packaging, the concept points to the progression toward minimalist high-end branding that opts for a "less is more" approach. Notably, the minimalist whisky branding includes an embossed white box with a bespoke leather handle for the safe and stylish transportation of the spirit.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to create sophisticated and exclusive packaging concepts using minimalist design.
2. High-end Branding - Potential to adopt a 'less is more' approach in order to convey a sense of luxury and exclusivity.
3. Celebrity Endorsement - Opportunity to collaborate with well-known personalities to enhance brand recognition and appeal.
Industry Implications
1. Whisky - Whisky brands can explore minimalist branding to differentiate themselves and attract discerning consumers.
2. Luxury Packaging - Companies specializing in luxury packaging can capitalize on the trend towards minimalistic high-end branding.
3. Marketing and Advertising - Marketing agencies can leverage celebrity endorsements to create impactful campaigns and enhance brand perception.
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