MONDAY Haircare is Packed with More Active Ingredients Than Usual
Laura McQuarrie — April 25, 2020 — Marketing
References: mondayhaircare & thedieline
MONDAY Haircare is a luxurious and minimalist haircare brand that offers salon-quality formulas in aesthetically pleasing—and sustainable—pink packaging. The brand makes haircare products that are free from sulphates and parabens, and enhances its formulas with active ingredients like jojoba oil and ginger root extract. Notably, the brand says that its "shampoo and conditioner have up to three times more active ingredients than those currently found in mass retail."
Although its products are uniformly packaged, MONDAY Haircare offers different solutions for those with thin, damaged, frizzy and dry hair. The products are not only worthy of being displayed in the bathroom but also admirable for being made out of recycled plastic.
Image Credit: MONDAY Haircare
Although its products are uniformly packaged, MONDAY Haircare offers different solutions for those with thin, damaged, frizzy and dry hair. The products are not only worthy of being displayed in the bathroom but also admirable for being made out of recycled plastic.
Image Credit: MONDAY Haircare
Trend Themes
1. Minimalist Haircare - Opportunity for disruptive innovation: Creating haircare products with minimalist packaging and formulas that prioritize active ingredients.
2. Sustainable Packaging - Opportunity for disruptive innovation: Developing haircare brands that use recycled plastic or other sustainable materials for packaging.
3. Enhanced Formulas - Opportunity for disruptive innovation: Formulating haircare products with higher concentrations of active ingredients for improved efficacy.
Industry Implications
1. Beauty and Personal Care - Opportunity for disruptive innovation: Transforming the beauty industry by introducing minimalist haircare products with sustainable packaging.
2. Recycling and Waste Management - Opportunity for disruptive innovation: Creating innovative recycling systems for haircare brands that use recycled plastic for packaging.
3. Natural Ingredients and Extracts - Opportunity for disruptive innovation: Developing sustainable sourcing methods and technologies for extracting active ingredients used in haircare products.
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