Target Has Added 'A New Day' to Its Retail Locations
Ellen Smith — March 8, 2018 — Fashion
References: intl.target & psfk
Target has always offered fashion-forward clothes at an affordable price point and now, the brand is retailing a minimalist gender-inclusive line entitled 'A New Day,' which is sure to appeal to a wide demographic of consumers, while offering more style-conscious alternatives.
The introduction of A New Day into Target stores serves as an extension of the brand's promise to bring 12 new brands into its retail locations. The line was developed in partnership with Collins' brand, with the project description reading, “We helped name this new apparel page turner ‘A New Day,’ personifying the idea that Target guests view every day as a new chapter in their life, a new chance to write their own story.”
Image Credit: Collins, Target, A New Day
The introduction of A New Day into Target stores serves as an extension of the brand's promise to bring 12 new brands into its retail locations. The line was developed in partnership with Collins' brand, with the project description reading, “We helped name this new apparel page turner ‘A New Day,’ personifying the idea that Target guests view every day as a new chapter in their life, a new chance to write their own story.”
Image Credit: Collins, Target, A New Day
Trend Themes
1. Gender-inclusive Fashion - The rise of gender-neutral and unisex clothing lines presents an opportunity for brands to disrupt traditional fashion norms and appeal to a wider range of consumers.
2. Minimalist Clothing - The popularity of minimalism in fashion provides an opportunity for brands to streamline their designs and offer more affordable, practical clothing options.
3. Partnerships for New Product Lines - Collaborations between established brands and emerging designers or companies can lead to the creation of refreshing, unique product lines that appeal to a wider target audience.
Industry Implications
1. Retail - Traditional brick-and-mortar retailers can attract younger, more diverse consumers by offering gender-inclusive and minimalist fashion options.
2. Fashion - The fashion industry can explore new designs and product lines that cater to gender-neutral and minimalist trends to stay relevant and appealing to modern consumers.
3. Creative Services - Design and branding agencies can partner with fashion brands to create compelling campaigns and product lines for consumers looking for gender-inclusive and minimalist fashion options.
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