These Illustrations by Byron Galan Uses Clever Internet Humor
Byron Gn — April 9, 2013 — Social Good
This minimal poster promotes Indiegogo's campaign against cancer and cleverly illustrates that some things like gum on your shoe and dropping your ice cream are definitely bad, just not as bad as having cancer.
Byron Galán, a blogger and designer based in El Salvador, created this campaign with minimalist icons to take advantage of Internet humor to push his Indiegogo’s campaign to help his mother pay for the treatment of her Uterine Cancer. Using vibrant colors and notions popular amongst those who are tech-savvy, this clever marketing campaign is a great way to catch people's attention.
To date, Galán has surpassed his desired goal of $5,000 with the help of such social networks as Tumblr, but hopes that users will continue to donate to his cause.
Byron Galán, a blogger and designer based in El Salvador, created this campaign with minimalist icons to take advantage of Internet humor to push his Indiegogo’s campaign to help his mother pay for the treatment of her Uterine Cancer. Using vibrant colors and notions popular amongst those who are tech-savvy, this clever marketing campaign is a great way to catch people's attention.
To date, Galán has surpassed his desired goal of $5,000 with the help of such social networks as Tumblr, but hopes that users will continue to donate to his cause.
Trend Themes
1. Minimal Icon Design - There is a disruptive innovation opportunity in creating minimalist icon designs to convey powerful messages and capture people's attention in marketing campaigns.
2. Internet Humor in Advertising - Integrating Internet humor into advertising campaigns can be a disruptive innovation opportunity to engage with tech-savvy audiences and create a memorable brand identity.
3. Crowdfunding for Medical Treatment - The use of crowdfunding platforms like Indiegogo to raise funds for medical treatments presents a disruptive innovation opportunity for individuals and organizations to access necessary resources.
Industry Implications
1. Graphic Design - In the field of graphic design, there is a disruptive innovation opportunity in utilizing minimal icon designs to create impactful visual communication materials.
2. Advertising and Marketing - The advertising and marketing industry can benefit from incorporating Internet humor into campaigns as a disruptive innovation strategy to effectively reach and engage target audiences.
3. Healthcare and Crowdfunding - The healthcare industry can explore the disruptive innovation opportunity of using crowdfunding platforms to connect with potential donors and raise funds for medical treatments.
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