The Utz Sweet & Salty Mix was Created with Ferrara
Michael Hemsworth — June 2, 2021 — Marketing
References: utzsnacks & drugstorenews
The Utz Sweet & Salty Mix is being launched by the snack brand as a new product in partnership with Ferrera that will deliver a range of flavors for consumers to enjoy. The variety pack features a number of the brand's signature snacks along with several sweet treats that will help consumers to enjoy just the right option that suits their mood. The packs feature an array of cookies, cheeseballs, pretzels and popcorn to position it as the perfect product for fans of both sweet and salty snacks.
CEO of Utz brands Dylan Lisette spoke on the new Utz Sweet & Salty Mix saying, "We are excited to partner with Ferrara on a range of new sweet and salty mix variety packs. Through the snack variety packs we mutually create, we’ll place tens of millions of Utz Brand packages into the hands of consumers across the United States, further accelerating the geographic expansion of Utz Brands. When consumers try our snacks, they repeat purchase at high rates, and we look forward to the exposure and incremental brand trial this will bring to Utz. Aligning Ferrara, Keebler, Mother’s and Utz is a winning combination, and there’s more in store for this creative and powerful partnership."
CEO of Utz brands Dylan Lisette spoke on the new Utz Sweet & Salty Mix saying, "We are excited to partner with Ferrara on a range of new sweet and salty mix variety packs. Through the snack variety packs we mutually create, we’ll place tens of millions of Utz Brand packages into the hands of consumers across the United States, further accelerating the geographic expansion of Utz Brands. When consumers try our snacks, they repeat purchase at high rates, and we look forward to the exposure and incremental brand trial this will bring to Utz. Aligning Ferrara, Keebler, Mother’s and Utz is a winning combination, and there’s more in store for this creative and powerful partnership."
Trend Themes
1. Sweet-and-salty Snack Mixes - The popularity of sweet-and-salty snack mixes is a trend that snack brands should take advantage of by creating their own unique mixes.
2. Variety Packs - Brands can appeal to a wider audience by offering variety packs that cater to different snack preferences, such as sweet and salty.
3. Partnerships for Product Development - Collaborating with other brands, like Utz and Ferrara, can lead to innovative product development and further brand exposure.
Industry Implications
1. Snack Food Industry - Snack food brands should consider introducing their own sweet-and-salty snack mixes to capitalize on this trend and differentiate themselves from competitors.
2. Food Packaging Industry - Manufacturers of food packaging should consider offering unique and customizable packaging solutions for variety packs to attract snack brands looking to stand out on the shelves.
3. Marketing and Advertising Industry - Marketing and advertising agencies can help brands form strategic partnerships and develop campaigns that promote innovative and collaborative product offerings, like the Utz Sweet & Salty Mix.
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