Billboards that Talk Directly to Mini Owners
This is the latest innovation from Mini USA is the use of advanced technology to communicate directly between MINI owners and the "Motorby" billboards.
Implications - This advanced technology will be used to speak to consumers in New York, Chicago, San Francisco and Miami for it's initial launch. Kate Alini is the Communications manager of MINI USA and she is quite excited about this new billboard. She says,"Motorby is all about creating unique MINI experiences and leveraging new technologies to engage owners and prospects."
It's amazing that these billboards can create customized messages to MINI owners in real-time from 500 feet away! This is a great example of interactive marketing's future.
Implications - This advanced technology will be used to speak to consumers in New York, Chicago, San Francisco and Miami for it's initial launch. Kate Alini is the Communications manager of MINI USA and she is quite excited about this new billboard. She says,"Motorby is all about creating unique MINI experiences and leveraging new technologies to engage owners and prospects."
It's amazing that these billboards can create customized messages to MINI owners in real-time from 500 feet away! This is a great example of interactive marketing's future.
Trend Themes
1. Interactive Marketing - Disruptive innovation opportunity: Develop personalized and real-time marketing communication tools to create unique customer experiences.
2. Advanced Technology Communication - Disruptive innovation opportunity: Explore the use of advanced technologies, such as the Motorby billboards, to enable direct and personalized communication between brands and consumers.
3. Location-based Advertising - Disruptive innovation opportunity: Utilize location-based advertising platforms, like the Motorby billboards, to deliver targeted messages to specific audiences in different cities.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Incorporate advanced technologies and interactive marketing strategies to enhance customer engagement and create unique experiences.
2. Outdoor Advertising - Disruptive innovation opportunity: Integrate advanced technology, such as Motorby billboards, into outdoor advertising to deliver personalized and interactive messages to target audiences.
3. Automotive - Disruptive innovation opportunity: Embrace advanced technology and location-based advertising to enhance brand communication and engage with car owners and potential customers.
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