MINI Maps Finds the Need for Speed with Google and Facebook
Jamie Danielle Munro — June 20, 2011 — Autos
MINI Maps is the latest interactive advertising campaign combining Google Maps, Facebook and MINI France. The virtual online game allows users to choose their MINI then drive the car through any Google Map location they so choose. Basically, the world is at your fingertips.
This campaign is a great way to utilize two online tools and fuse them with a tangible item. MINI Maps gives users a fun way to explore the streets instead of simple looking up where they need to go and writing down the address. For those who require more interaction when trying to remember a city's layout, this game is the ideal solution.
MINI Maps will have users driving through their favorite streets in no time while riding in one of the cutest cars available.
This campaign is a great way to utilize two online tools and fuse them with a tangible item. MINI Maps gives users a fun way to explore the streets instead of simple looking up where they need to go and writing down the address. For those who require more interaction when trying to remember a city's layout, this game is the ideal solution.
MINI Maps will have users driving through their favorite streets in no time while riding in one of the cutest cars available.
Trend Themes
1. Interactive Advertising - The MINI Maps campaign demonstrates the potential of interactive advertising by combining Google Maps and Facebook to create a virtual online game.
2. Cross-platform Integration - MINI Maps showcases the power of cross-platform integration by seamlessly fusing two popular online tools, Google Maps and Facebook, with a physical product, the MINI car.
3. Gamification of Location-based Services - MINI Maps exemplifies the gamification of location-based services, offering users a fun and engaging way to explore different streets and cities through a virtual driving experience.
Industry Implications
1. Advertising - The MINI Maps campaign highlights innovative opportunities for the advertising industry to leverage interactive platforms and enhance brand engagement.
2. Digital Marketing - MINI Maps presents disruptive innovation opportunities for the digital marketing industry by combining online tools like Google Maps and Facebook to create immersive brand experiences.
3. Gaming - The gamification element in MINI Maps opens up new possibilities for the gaming industry to incorporate real-world locations and create interactive virtual experiences.
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