Chupa Chups Incredible Chew Comes in Three Flavors
Michael Hemsworth — June 24, 2022 — Marketing
References: chupachups & conveniencestore
The Chupa Chups Incredible Chews are a new product from the iconic lollipop brand for children and adults alike to try out. The candy features a long-lasting chewy texture along with a burst of flavor to make it a great alternative for avid lollipop fans to enjoy. The product comes in three flavors including Orange, Green Apple and Cola, which are slated to debut in the UK market in August 2022 in 45-gram packs priced at 75p each.
Brand Manager of Chupa Chups UK Kate Howe spoke on the new Chupa Chups Incredible Chews saying, "Chupa Chups has been making the most playful sweets in the world since 1958, and we are excited to be building on the foundations of this iconic brand and expanding our wrapped singles offering with Incredible Chew, the perfect portion-controlled pocket-money sweet that delivers a long-lasting taste sensation."
Brand Manager of Chupa Chups UK Kate Howe spoke on the new Chupa Chups Incredible Chews saying, "Chupa Chups has been making the most playful sweets in the world since 1958, and we are excited to be building on the foundations of this iconic brand and expanding our wrapped singles offering with Incredible Chew, the perfect portion-controlled pocket-money sweet that delivers a long-lasting taste sensation."
Trend Themes
1. Flavorful Chewable Candies - Disruptive innovation opportunity: Experiment with unique flavor combinations and create a new line of chewable candies for a more diverse market.
2. Pocket-money Sweets - Disruptive innovation opportunity: Develop a line of affordable but high-quality sweet treats to cater to kids and young adults' market.
3. Packaged Single-serving Candies - Disruptive innovation opportunity: Explore offering candies in smaller, single-serving packages for more convenience and portability and target a wider market range.
Industry Implications
1. Candy Manufacturing - Disruptive innovation opportunity: Integrate the brand's identity and values to create an entirely new line of chewable candies for the candy manufacturing industry.
2. Confectionery Retailing - Disruptive innovation opportunity: Establish a marketing campaign targeting children and young adults to boost sales and recognition in the Confectionery Retailing industry.
3. Snack and Grab-and-go Market - Disruptive innovation opportunity: Produce small portable packaging with a variety of flavors to boost the company's presence in the Snack and Grab-and-Go market.
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