The Mindset Film Campaign Shows That "Idea is Not Enough"
Meghan Young — September 18, 2012 — Marketing
References: mindsetfilms.br & ibelieveinadv
As much as ideas can be the start of something great, the Mindset Film campaign shows that they are not necessarily enough to get a project off of the ground, not to mentioned finished. It demonstrates this belief through the use of iconic movie images that have been tweaked so that they are not so iconic anymore. For instance, King Kong is missing atop of the Empire State Building while both the iceberg and Titanic are missing from the sea scene.
The Mindset Film campaign was created by Yeah!, an ad agency based in Curitiba, Brazil. It was art directed by Diego Prudencio and Diego Musiat with creative direction by Sandro Serzedello and copy by Fabiano Teixeira and Juliana Maimoni.
The Mindset Film campaign was created by Yeah!, an ad agency based in Curitiba, Brazil. It was art directed by Diego Prudencio and Diego Musiat with creative direction by Sandro Serzedello and copy by Fabiano Teixeira and Juliana Maimoni.
Trend Themes
1. Idea Is Not Enough - Businesses that focus on developing comprehensive strategies beyond their ideas alone have an opportunity to succeed in today's competitive market.
2. Interactive Advertising - With the use of creative imagery and interactive techniques, ads can be made more appealing to potential customers, giving businesses an advantage over competitors.
3. Subversion of Iconic Imagery - Incorporating subversion of well-known symbols and iconic imagery can be an innovative way to capture the attention of audiences and communicate a message in a viral manner.
Industry Implications
1. Advertising - Advertising agencies can utilize interactive techniques and innovative approaches to create campaigns that stand out from competitors and appeal to modern consumer desires.
2. Film Production - By incorporating subversion of iconic imagery and symbols, film production companies can create memorable content and generate buzz for their projects.
3. Marketing - Through the use of interactive advertising and creative application of well-known symbols, businesses can generate interest in their products or services, and effectively communicate their message to audiences.
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