Mimbo Wines Come in Quirky Bottles with Playful Graphics
Mishal Omar — May 25, 2017 — Marketing
References: montalbanestudio.es & packagingoftheworld
The Spanish brand La General de Vinos y Licores enlisted the creative agency Montalban Estudio to design the branding for its collection of Mimbo wines.
In creating the branding for the Mimbo wine and rose, Montalban Estudio decided to take a more playful route than what most consumers are accustomed to when purchasing wines. Instead of representing the wines as overtly sophisticated, Mimbo wines are instead shown to be more quirky and ideally suited for Millennial demographics. The brand's white wine bottle is covered in minimal labeling and sailor-themed graphics, while its rose is covered with graphics inspired by nighttime camping.
Mimbo wines' quirky branding ensures that the brand is able to stand out on store shelves.
In creating the branding for the Mimbo wine and rose, Montalban Estudio decided to take a more playful route than what most consumers are accustomed to when purchasing wines. Instead of representing the wines as overtly sophisticated, Mimbo wines are instead shown to be more quirky and ideally suited for Millennial demographics. The brand's white wine bottle is covered in minimal labeling and sailor-themed graphics, while its rose is covered with graphics inspired by nighttime camping.
Mimbo wines' quirky branding ensures that the brand is able to stand out on store shelves.
Trend Themes
1. Playful Wine Branding - Opportunity for wine brands to differentiate themselves and appeal to younger demographics with quirky and unconventional packaging designs.
2. Minimal Labeling - Wine brands can explore minimalist label designs to create a clean and modern look on their packaging.
3. Inspired Graphics - Incorporating unique and creative graphics on wine labels can capture consumer attention and create a memorable brand image.
Industry Implications
1. Wine - Opportunity for wine producers to rebrand and attract a new generation of wine enthusiasts through innovative and playful packaging designs.
2. Design - Design agencies can collaborate with wine brands to create visually appealing and standout packaging designs that reflect the brand's unique identity.
3. Marketing - Marketing agencies can help wine brands develop strategies that leverage playful and creative branding to engage younger consumers and increase sales.
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