Using Cheers Milkshake's Milk Shaker is Just Like Mixing a Cocktail
Laura McQuarrie — July 18, 2014 — Lifestyle
References: behance.net & packagingoftheworld
There's something wholesome about a milkshake that makes the drink fun and kid-like, but this concept milk shaker packaging for Cheers Milkshake is distinctly more adult—packaging concept by Pavla Chuykina turns the container into something that looks more like a cocktail shaker.
The twist cap is designed to be loaded with flavoring and by giving it a turn, this releases the flavoring into the liquid below. Then, just as you would with a cocktail shaker, the container can be agitated to evenly distribute the flavoring.
Each of the milk shakers is designed with spots for easy gripping, plus color-coding and bold text that would make it easy to tell the three different kinds of Cheers Milkshakes apart.
The twist cap is designed to be loaded with flavoring and by giving it a turn, this releases the flavoring into the liquid below. Then, just as you would with a cocktail shaker, the container can be agitated to evenly distribute the flavoring.
Each of the milk shakers is designed with spots for easy gripping, plus color-coding and bold text that would make it easy to tell the three different kinds of Cheers Milkshakes apart.
Trend Themes
1. Adult-styled Packaging - The concept of adult-styled packaging for milkshake bottles creates a unique and playful experience for consumers.
2. Interactive Twist Cap - The use of a twist cap for loading flavoring into the milkshake bottles offers an interactive and customizable experience for consumers.
3. Color-coded Differentiation - The color-coding and bold text on the milkshake bottles allow for easy differentiation of different flavors, enhancing the consumer experience.
Industry Implications
1. Beverage Packaging - The concept of adult-styled packaging for milkshake bottles presents opportunities for innovative and eye-catching designs in the beverage packaging industry.
2. Food and Beverage - The interactive twist cap and color-coded differentiation on the milkshake bottles provide opportunities for unique packaging designs that can enhance the consumer experience within the food and beverage industry.
3. Consumer Goods - The incorporation of adult-styled packaging and interactive features in milkshake bottles opens up potential for disruptive innovation within the consumer goods industry.
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