This Milk Commercial Creates a Fantastical Dream
Jonathon Brown — February 24, 2013 — Lifestyle
References: youtu.be & adsoftheworld
This milk commercial is simply adorable. The message is that drinking milk before bed can help you sleep better. Beyond that, the commercial is preaching a "glass half full" approach to life.
The commercial itself doesn't start with any milk at all. Instead, you see two blindfolded men getting into trucks that look like massive pinatas. They drive into each other in a game of chicken, but both front ends explode with candy as they collide. The entire village runs to the candy and starts grabbing what they can. A little girl picks up a few pieces, but is soon crying after an older boy takes it from her.
However, by the end of the commercial (and the dream) all is well as three men show up with a glass of milk and a piece of birthday cake for the little girl.
The commercial itself doesn't start with any milk at all. Instead, you see two blindfolded men getting into trucks that look like massive pinatas. They drive into each other in a game of chicken, but both front ends explode with candy as they collide. The entire village runs to the candy and starts grabbing what they can. A little girl picks up a few pieces, but is soon crying after an older boy takes it from her.
However, by the end of the commercial (and the dream) all is well as three men show up with a glass of milk and a piece of birthday cake for the little girl.
Trend Themes
1. Pinata Car Crash Commercials - Opportunity for advertisers to create attention-grabbing and memorable commercials by incorporating pinata car crashes.
2. Fantastical Dream Commercials - Potential for advertisers to create imaginative and whimsical commercials that capture viewers' attention through fantastical dream sequences.
3. Glass Half Full Messaging - Chance for marketers to adopt a positive and optimistic approach in their messaging to resonate with consumers and promote a positive outlook on life.
Industry Implications
1. Food and Beverage - Innovative ways for milk or other beverage brands to promote their products through creative and engaging commercials.
2. Advertising and Marketing - Opportunities for advertisers and marketers to explore unconventional and attention-grabbing storytelling techniques to effectively convey brand messages.
3. Confectionery - Potential for candy and confectionery companies to collaborate with advertisers to create commercials featuring exploding pinata cars and candy.
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