The Coppertail Brewing Co Boasts Packaging That Tells a Story
Rebecca Byers — May 13, 2015 — Lifestyle
References: spark.us & thedieline
This microbrewery branding brings to life a recently launched brand located in Tampa, Florida. The Coppertail Brewing Co drew inspiration for its namesake from the founder's daughter and similarly follows the story of a sea monster.
The intricate packaging design was created by SPARK and incorporates a stunning set of graphic drawings that infuse the brand with a whimsical artisan feel. Thus far, Coppertail has an impressive selection of four craft beers; Free Dive (an IPA), Wheat Stroke (an American Wheat Ale), Unholy (a Trippel) and Night Swim (a Porter).
The intricate labels showcase a perfectly executed range of designs that lend themselves to the microbrewery branding effort. Like many microbrewers, Coppertail's packaging features brown Kraft paper as a base in order to communicate its small-batch production methods.
The intricate packaging design was created by SPARK and incorporates a stunning set of graphic drawings that infuse the brand with a whimsical artisan feel. Thus far, Coppertail has an impressive selection of four craft beers; Free Dive (an IPA), Wheat Stroke (an American Wheat Ale), Unholy (a Trippel) and Night Swim (a Porter).
The intricate labels showcase a perfectly executed range of designs that lend themselves to the microbrewery branding effort. Like many microbrewers, Coppertail's packaging features brown Kraft paper as a base in order to communicate its small-batch production methods.
Trend Themes
1. Artistic Packaging Design - Exploring unique and visually appealing packaging designs that tell a brand's story and create an artisan feel.
2. Craft Beer Expansion - The rise of microbreweries and the growing demand for craft beers, leading to increased opportunities for new brewery brands to enter the market.
3. Narrative Branding - Using storytelling and creating a brand narrative to engage consumers and differentiate products in a crowded marketplace.
Industry Implications
1. Craft Beer - Opportunity for new microbreweries to enter the craft beer market and attract consumers with creative branding and packaging designs.
2. Packaging Design - Growing demand for unique and visually appealing packaging designs in various industries including craft beer, cosmetics, and food products.
3. Brand Marketing and Storytelling - Brands across industries can benefit from using narrative branding techniques to captivate audiences and build strong emotional connections with consumers.
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