‘Runway to Change' Celebrates Obama Inauguration in Style
Ayman — January 18, 2009 — Social Good
References: pic2009.inauguralcollectibles & trendhunter
Michelle Obama favorite designer Narciso Rodriguez who provided her black & red election night victory speech dress has come up with a $45 Ladies T (image #10) as part of a high-fashion collection to celebrate the historic Barack Obama inauguration.
Brand-conscious fashionistas and fashinistos who want to join in the excitement of the Obama inauguration but can’t tolerate the cheesy t-shirts and pins can now sigh a breath of relief.
Naturally, the items are more expensive than your average t-shirt. What are we talking about? A $70 tote bag by Diane Von Furstenberg, a $45 Unisex T by Donna Karan a $45 Ladies T by Zac Posen, a $40 Scarf by Alexander Wang, a $45 Unisex T (the main picture) by Deréon, and a $70 tote bag by Tory Burch are some of the items available for purchase now at the ‘Runway to Change‘ store.
Brand-conscious fashionistas and fashinistos who want to join in the excitement of the Obama inauguration but can’t tolerate the cheesy t-shirts and pins can now sigh a breath of relief.
Naturally, the items are more expensive than your average t-shirt. What are we talking about? A $70 tote bag by Diane Von Furstenberg, a $45 Unisex T by Donna Karan a $45 Ladies T by Zac Posen, a $40 Scarf by Alexander Wang, a $45 Unisex T (the main picture) by Deréon, and a $70 tote bag by Tory Burch are some of the items available for purchase now at the ‘Runway to Change‘ store.
Trend Themes
1. Fashionable Political Merchandise - The popularity of high-fashion inaugural merchandise presents a disruptive innovation opportunity for brands to create fashionable political merchandise.
2. Luxury Political Merchandise - The success of luxury political merchandise offerings demonstrates the potential for disruptive innovation opportunities for brands to create high-quality, luxury merchandise for political causes and events.
3. Designer Collaboration - Collaborating with famous designers to create exclusive collections for political events or causes presents an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - Fashion designers and brands can capitalize on the popularity of high-fashion political merchandise to create new opportunities for growth and innovation in the fashion industry.
2. Politics - Political parties and organizations can embrace luxury political merchandise to engage wealthy donors and supporters while also creating disruptive innovation in the field of political fundraising.
3. Marketing - Marketing and advertising agencies can work with fashion and political brands to create compelling campaigns around luxury political merchandise and exclusive designer collaborations, creating new opportunities for innovation in the field of advertising.
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