The Metro Everyday Nonsense Campaign Explains Strange Situations
Leslie Chen — June 12, 2013 — Marketing
References: agenciamood.br & adsoftheworld
You can learn a lot from reading the paper, and these Metro Everyday Nonsense ads illustrate this idea perfectly with a bit of humor.
Consisting of two print ads conceived by the Mood agency in Sao Paulo, Brazil, the campaign features a man outfitted in a ballerina costume while waiting for the bus and a man riding his motorcycle despite his body being stuck inside of a car door. The ads are bizarre and comical but make a lot of sense in this day and age where just about anything can happen. The ads come with the reassuring copy "Someone needs to explain the everyday nonsense."
The Metro Everyday Nonsense campaign will give you a sense of peace in knowing that you're covered no matter what the world may throw your way.
Consisting of two print ads conceived by the Mood agency in Sao Paulo, Brazil, the campaign features a man outfitted in a ballerina costume while waiting for the bus and a man riding his motorcycle despite his body being stuck inside of a car door. The ads are bizarre and comical but make a lot of sense in this day and age where just about anything can happen. The ads come with the reassuring copy "Someone needs to explain the everyday nonsense."
The Metro Everyday Nonsense campaign will give you a sense of peace in knowing that you're covered no matter what the world may throw your way.
Trend Themes
1. Creating Humorous Ad Campaigns - Disruptive innovation opportunity: Companies can use humor to engage and capture the attention of their target audience, making their brand more memorable and creating a positive association.
2. Highlighting Everyday Nonsense - Disruptive innovation opportunity: Businesses can develop products or services that address the frustrations and absurdities of daily life, providing solutions or entertainment that resonates with consumers.
3. Embracing the Unexpected - Disruptive innovation opportunity: Organizations can cultivate a mindset of adaptability and resilience, encouraging employees to think creatively and find unconventional solutions to everyday challenges.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Advertisers can explore unconventional and humorous approaches to connect with consumers, resonating with the target market in new and unexpected ways.
2. Entertainment and Media - Disruptive innovation opportunity: Media companies can create content that captures the absurdities of daily life, offering a humorous and relatable perspective that entertains and engages audiences.
3. Product Design and Development - Disruptive innovation opportunity: Companies can design and develop products that address the challenges and frustrations of everyday life, offering innovative solutions that enhance convenience and improve experiences.
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