The Three-Step Metal Detox System Neutralizes Excess Copper
Laura McQuarrie — July 1, 2021 — Fashion
References: lorealprofessionnel & cosmeticsbusiness
Metal Detox is a line of hair care products from L’Oréal Professionnel Paris that's geared towards creating reliable color results by detoxifying and neutralizing metal inside the fiber of hair. Compatible with all color and all lightening brands, the three-step system includes a metal neutralizer as a pre-treatment, an anti-metal cleansing cream and an anti-deposit protector and professional care mask.
According to the brand, "The level of metal in hair varies, depending on hair porosity and on the water quality where we live. It's not a problem for people's health. But it is a real risk during coloration, balayage or lightening." The protocol is powered by patented technology with Glicoamine to reduce breakage and support high-quality color results.
According to the brand, "The level of metal in hair varies, depending on hair porosity and on the water quality where we live. It's not a problem for people's health. But it is a real risk during coloration, balayage or lightening." The protocol is powered by patented technology with Glicoamine to reduce breakage and support high-quality color results.
Trend Themes
1. Metal Detox Haircare - Opportunity for beauty companies to develop hair care lines that detoxifies and neutralizes metal inside the fiber of hair while delivering reliable color results.
2. Hair Metal Neutralizer - Opportunity for chemical manufacturers to create metal neutralizers as pre-treatments to reduce breakage and support high-quality color results.
3. Anti-metal Cleansing Cream - Opportunity for beauty companies to develop metal cleansing creams that remove excess copper and other metals from hair to protect hair color and prevent breakage.
Industry Implications
1. Hair Care Industry - Opportunity for hair care companies to develop metal detox products and systems for salon and at-home use.
2. Chemical Manufacturing Industry - Opportunity for chemical manufacturers to develop metal-neutralizing pre-treatments for use in hair care products.
3. Beauty Industry - Opportunity for the beauty industry to market and sell metal detox hair care products and systems to consumers and salon professionals.
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