Target's New Mermaid Ice Cream Features Turquoise and Purple Swirls
Katherine Pendrill — October 12, 2019 — Lifestyle
References: bestproducts & bustle
It seems that the mermaid trend is alive and well, as evidenced by Target's colorful new Mermaid Ice Cream. The new flavor follows up the success of last year's Unicorn Magic Ice Cream, which was a hit among color-loving millennials.
Unlike the signature pink swirls of the Unicorn Magic Ice Cream, the new Mermaid Ice Cream boasts an under-the-sea theme characterized by spots of purple, turquoise, and white. In terms of flavor, the Mermaid Ice Cream is vanilla, but with sour blue and red raspberry swirls. The whole pint is then studded with candy flakes for a little extra sweetness and that satisfying crunch.
Sold under Target's Market Pantry, the new Mermaid Ice Cream joins other over-the-top ice cream flavors like Cereal Bowl, Rainbow Road, and PB&J.
Image Credit: Target.
Unlike the signature pink swirls of the Unicorn Magic Ice Cream, the new Mermaid Ice Cream boasts an under-the-sea theme characterized by spots of purple, turquoise, and white. In terms of flavor, the Mermaid Ice Cream is vanilla, but with sour blue and red raspberry swirls. The whole pint is then studded with candy flakes for a little extra sweetness and that satisfying crunch.
Sold under Target's Market Pantry, the new Mermaid Ice Cream joins other over-the-top ice cream flavors like Cereal Bowl, Rainbow Road, and PB&J.
Image Credit: Target.
Trend Themes
1. Colorful Desserts - The popularity of Target's Mermaid Ice Cream demonstrates the continued trend of colorful and visually appealing desserts that attract millennials.
2. Theme-based Foods - The success of Target's Mermaid Ice Cream shows the potential for theme-based foods to capture consumer attention and create a unique culinary experience.
3. Innovation in Ice Cream Flavors - The introduction of unique flavors like the sour blue and red raspberry swirls in Target's Mermaid Ice Cream highlights the trend of innovation in the ice cream industry.
Industry Implications
1. Retail - Retailers, like Target, can take advantage of the growing demand for unique and visually appealing food products to attract customers and differentiate themselves from competitors.
2. Food and Beverage - The success of themed ice cream flavors, such as Target's Mermaid Ice Cream, presents opportunities for innovation and differentiation within the food and beverage industry.
3. Frozen Desserts - The trend of introducing inventive flavors and visually appealing desserts, like Target's Mermaid Ice Cream, creates opportunities for growth and disruption within the frozen desserts industry.
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