Playtika Launched 'Merge Stories' to Engage Casual Players
Colin Smith — September 12, 2022 — Tech
References: playtika & venturebeat
Playtika launched its latest casual-friendly mobile game titled 'Merge Stories.' The game falls into the merge genre, which is a genre that challenges players to match similar objects to create fewer, more valuable objects. What Merge Stories innovates on the genre, though, is that it allows players to merge non-identical objects, resulting in unique combinations and non-linear gameplay, as opposed to other merge games which provide a uniform experience to all players.
In addition to its merge mechanics, Playtika stated that Merge Stories features full-3D action gameplay that involves kingdom building, raiding, player-versus-player, and other combat-focused mechanics. Meir Shitrit, the senior vice president of new games at Playtika, stated: “The development of this new game has been an exciting process for Playtika and Jelly Button, with the studio utilizing the most creative talent and top-notch technology," which is especially noteworthy as the game required over three years to make, which is much longer than the typical mobile game.
Image Credit: Playtika
In addition to its merge mechanics, Playtika stated that Merge Stories features full-3D action gameplay that involves kingdom building, raiding, player-versus-player, and other combat-focused mechanics. Meir Shitrit, the senior vice president of new games at Playtika, stated: “The development of this new game has been an exciting process for Playtika and Jelly Button, with the studio utilizing the most creative talent and top-notch technology," which is especially noteworthy as the game required over three years to make, which is much longer than the typical mobile game.
Image Credit: Playtika
Trend Themes
1. Non-linear Mobile Games - Innovative non-linear mobile games with unique having endless possibilities for matching and merging items.
2. 3D Mobile Game Mechanics - Combining full-3D action gameplay with kingdom building, raiding, player versus player, and combat-focused mechanics for a more immersive mobile gaming experience.
3. Extended Mobile Game Development Time - Mobile game developers are starting to take their time to create high-quality games, with Playtika's Merge Stories taking over three years to develop, opening opportunities for innovative and polished games to emerge.
Industry Implications
1. Mobile Gaming - Casual and non-casual mobile games have been evolving, integrating cutting-edge technologies, and building a more immersive experience to reach a broader audience.
2. Creative Design - Developers are leveraging creative talents to build unique mobile game mechanics, pushing the limits in design elements that engage players and can set new trends for games across the sector.
3. Marketing - Mobile game developers who take their time to produce and improve their games despite the longer production time can have a better launch and marketing campaign in delivering their value proposition to their audiences.
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