The Mentos Xtra Strong Mints Have Just the Right Level of Freshness
Michael Hemsworth — June 25, 2020 — Marketing
References: mentos & talkingretail
The Mentos Xtra Strong mints have been unveiled by the brand as one of its latest offerings that will provide consumers with a balanced breath freshener to enjoy throughout the day. The product comes in both single rolls as well as multipacks and is characterized by its balanced freshness level that's not too mild, while also not being too strong. The mints are priced at £0.60 per roll, while the multipack comes in at £1.29 in the UK with both options available now.
Mentos Brand Manager Sarah Elmer spoke on the new Mentos Xtra Strong mints saying, "The team has been working hard to create the right flavor profile which although has that refreshment kick isn’t too powerful. It performed exceptionally well in taste tests with a 90% liking. We’ll be promoting Xtra Strong via our Me & You campaign later this year, so retailers can expect to see traction via this with shoppers actively seeking out not only this flavor but Mentos rolls and multipacks generally.”
Mentos Brand Manager Sarah Elmer spoke on the new Mentos Xtra Strong mints saying, "The team has been working hard to create the right flavor profile which although has that refreshment kick isn’t too powerful. It performed exceptionally well in taste tests with a 90% liking. We’ll be promoting Xtra Strong via our Me & You campaign later this year, so retailers can expect to see traction via this with shoppers actively seeking out not only this flavor but Mentos rolls and multipacks generally.”
Trend Themes
1. Balanced Freshness Mints - The rise of mints with a balanced freshness level opens opportunities for companies to experiment with creating a more customized breath freshener that caters to consumer preferences.
2. Single Roll and Multipack Mints - The introduction of Mentos Xtra Strong mints in both single rolls and multipacks highlights the potential growth in the convenience industry and the opportunity for companies to expand their product offerings to cater to a wider consumer base.
3. Me & You Campaign - The success of the Me & You campaign promoting the Mentos Xtra Strong mints suggests an opportunity for companies to leverage social media and other digital platforms to market their products directly to consumers for increased brand awareness and sales.
Industry Implications
1. Breath Freshener Industry - As consumer preferences for mints shift towards a more balanced freshness level, companies in the breath freshener industry can explore new flavor profiles and packaging designs to cater to changing consumer demands.
2. Convenience Store Industry - The availability of Mentos Xtra Strong mints in both single rolls and multipacks presents an opportunity for companies in the convenience store industry to expand their product line and offer more variety to consumers.
3. Digital Marketing Industry - The success of Mentos' Me & You campaign highlights the potential for companies in the digital marketing industry to use social media and influencer marketing to connect with consumers and increase brand awareness and sales.
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