These Mentos Chewing Gum Ads Use Nakedness to Sell Products
Cody Turner — August 30, 2012 — Naughty
Mentos gets naked in its new advertising campaign for Mentos Chewing Gum, and it's pretty hard to ignore these clever risque ads.
Featured in the ads is a girl accidentally losing control of her dress and exposing her chest, a man galloping across a soccer field nude and a woman taking off her underwear. All these images contain a large hand holding the chewing gum container in just the right spot.
Created by The Martin Agency, these Mentos ads are a very clever way of getting the attention needed to let the public know that the brand also has gum. It has always been a known fact that sex sells, and the ingenious idea of placing the product packaging on top of naughty parts is perfect.
Featured in the ads is a girl accidentally losing control of her dress and exposing her chest, a man galloping across a soccer field nude and a woman taking off her underwear. All these images contain a large hand holding the chewing gum container in just the right spot.
Created by The Martin Agency, these Mentos ads are a very clever way of getting the attention needed to let the public know that the brand also has gum. It has always been a known fact that sex sells, and the ingenious idea of placing the product packaging on top of naughty parts is perfect.
Trend Themes
1. Sex Sells Advertising Method - The use of risque advertising to attract attention to a product has proven to be an effective way of driving sales.
2. Innovative Product Placement Strategy - Creative product placement techniques that utilize nudity in advertising can provide unique visibility and memorability.
3. Controversial Marketing Approach - Controversial and attention-grabbing marketing tactics can lead to increased brand recognition and customer engagement.
Industry Implications
1. Advertising and Marketing Industry - Advertising professionals can benefit from exploring the use of provocative and controversial advertising techniques to boost brand visibility and sales.
2. Confectionery Industry - Innovative confectionery companies can attempt to use unconventional marketing methodologies, such as nudity and provocation, to stand out in a crowded market.
3. Personal Care Products Industry - The Personal Care Products Industry can explore provocative and risque marketing methodologies to increase brand visibility and sales.
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