Saalt Offers an Elegant, Sustainable Approach to Period Care Products
Laura McQuarrie — March 22, 2018 — Lifestyle
References: saaltco & packagingoftheworld
While Saalt is not the first company to make a menstrual cup, its period care product prioritizes sustainability with thoughtfully designed packaging. As Saalt co-founder Jon Hoeger puts it: "Our customers are deliberate thinking, healthy and environmentally conscious women who understand the Saalt Cup is a better, safer solution for period care. They are our biggest advocates and when they recommend our product to a friend, we want their first experience -- which is seeing the product on the shelf -- to be a positive and educational one."
The naturally hypoallergenic product itself is lightweight, flexible and has the capacity to replace between three to four tampons. As well as providing a low-maintenance, waste-reducing alternative to conventional pads and tampons, the product has the potential to save conscious consumers tons of money over time.
Saalt sells The Saalt Cup in Himalayan Pink and Ocean Blue colors individually, as well as together as part of The Duo Pack.
The naturally hypoallergenic product itself is lightweight, flexible and has the capacity to replace between three to four tampons. As well as providing a low-maintenance, waste-reducing alternative to conventional pads and tampons, the product has the potential to save conscious consumers tons of money over time.
Saalt sells The Saalt Cup in Himalayan Pink and Ocean Blue colors individually, as well as together as part of The Duo Pack.
Trend Themes
1. Eco-friendly Menstrual Products - Saalt's menstrual cup prioritizes sustainability with thoughtfully designed packaging, presenting an opportunity for more eco-friendly menstrual products.
2. Lightweight and Portable Products - Saalt's lightweight and flexible menstrual cup presents an opportunity for other industries to design similarly lightweight and portable products.
3. Cost-saving Products - Saalt's menstrual cup has the potential to save consumers money over time, presenting an opportunity for other industries to design cost-saving products.
Industry Implications
1. Feminine Care Industry - Saalt's menstrual cup disrupts the traditional menstrual product market by introducing an eco-friendly and cost-effective alternative.
2. Packaging Industry - Saalt's thoughtfully designed and sustainable packaging presents an opportunity for more eco-friendly packaging in other industries.
3. Travel Industry - Saalt's lightweight and portable menstrual cup presents an opportunity for other industries, including the travel industry, to design similarly lightweight and easy-to-carry products.
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