This TV Advertisement from Menlook is Constructed of Instagram Photos
Laura McQuarrie — April 12, 2016 — Marketing
Menlook is an online menswear retailer that made a TV advertisement using photos published by influential Instagram users around the world. As an e-retailer, it makes sense that this brand would use a language that's familiar to itself and its fans.
The Instagram-inspired commercial takes cues from object "flatlays," or curated arrangements of items that are styled to complement the look of one another and photographed from an aerial perspective.
As part of its influencer marketing strategy, the campaign features Instagram stars like Romain Costa, Quyen Mike and Tarek Q, who are known for bringing their unique perspective and photographic talents to the social media platform. As well as these flatlays coming to life in the TV ad, each setup can be found on each individual's Instagram accounts tagged with #MyMenlook.
The Instagram-inspired commercial takes cues from object "flatlays," or curated arrangements of items that are styled to complement the look of one another and photographed from an aerial perspective.
As part of its influencer marketing strategy, the campaign features Instagram stars like Romain Costa, Quyen Mike and Tarek Q, who are known for bringing their unique perspective and photographic talents to the social media platform. As well as these flatlays coming to life in the TV ad, each setup can be found on each individual's Instagram accounts tagged with #MyMenlook.
Trend Themes
1. Instagram-inspired Advertising - Advertising campaigns that take inspiration from Instagram and incorporate influencer marketing strategies to connect with customers.
2. Flatlay Marketing - Marketing campaigns that use the visual language of flatlays, or arranged items photographed from an aerial perspective, to show off products in an engaging way.
3. Influencer-driven Advertising - Advertising that features social media influencers and their unique perspectives to establish credibility with audiences.
Industry Implications
1. E-commerce - Online retailers can use Instagram-inspired advertising campaigns to build their brand and connect with customers through relatable, visual content.
2. Marketing and Advertising - Marketing and advertising firms can advise and assist clients in developing Instagram-inspired campaigns that use flatlays and influencer marketing for optimal customer engagement.
3. Social Media and Influencer Platforms - Social media and influencer platforms can offer advertising options that enable brands to collaborate with influencers and create campaigns that harness the power of visually-engaging content.
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