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Drinkable Pollution

Clean the Sky - Positive Eco Trends & Breakthroughs

Melissa Pilon 'Estuary' Packaged Tea is Oddly Appetizing

— May 1, 2010 — Eco
This Melissa Pilon 'Estuary' tea packaging was designed with a touch of cynicism and a bit of humor. This sudent at UQAM created a unique way to package tea that is meant to reduce environmental impact and send a message about our water.

The packaging of this all-natural flavored tea in placed in long plastic pockets that take on the color of polluted water. The aesthetic of this Melissa Pilon 'Estuary' tea design is like a set of water samples collected for a lab. Clever!
Trend Themes
1. Eco-friendly Packaging - Using eco-friendly packaging alternatives that are biodegradable or reusable can be an innovative solution in reducing environmental impact.
2. Social Messaging Packaging - Adding a social message in product packaging can create awareness and promote eco-friendly consciousness among consumers.
3. Creative Tea Packaging - Innovating the design of tea packaging can make a brand stand out and be more memorable to consumers.
Industry Implications
1. Food and Beverage Industry - The use of creative and eco-friendly product packaging can enhance a brand's image and reputation within the food and beverage industry.
2. Eco-friendly Product Industry - Eco-friendly packaging is a critical aspect of reducing environmental impact in the eco-friendly product industry.
3. Product Design Industry - Innovating the packaging design of products like Melissa Pilon's 'Estuary' tea can open doors for disruptive innovation opportunities in the product design industry.
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