Delantero's Mega Gym Ads Promote Fitness with Prehistoric Cartoons
Leslie Chen — January 29, 2014 — Marketing
References: delantero.br & adsoftheworld
Maybe your new years resolution is to get fit, or perhaps you've been slacking off on your fitness routine since the holidays ended - either way, this campaign from Mega Gym will give you that extra nudge you need to hit the treadmill.
Created by Delantero in Fortaleza, Brazil, the campaign includes two print ads for Mega Gym that uses wildly different visuals than what is normally expected from fitness-centered advertisements. Rather than featuring bodies that are in shape, this campaign chooses to go a more comical route with prehistoric cartoons of men running away from dinosaurs and jumping across waters to avoid alligators. The Mega Gym ads are paired with the copy "Mankind has always needed to be in shape."
Created by Delantero in Fortaleza, Brazil, the campaign includes two print ads for Mega Gym that uses wildly different visuals than what is normally expected from fitness-centered advertisements. Rather than featuring bodies that are in shape, this campaign chooses to go a more comical route with prehistoric cartoons of men running away from dinosaurs and jumping across waters to avoid alligators. The Mega Gym ads are paired with the copy "Mankind has always needed to be in shape."
Trend Themes
1. Comical Fitness Ads - The trend towards using humor and unconventional visual strategies in gym advertising campaigns.
2. Prehistoric Cartoons - The trend for using prehistoric visuals in advertising campaigns for fitness and gym-related marketing.
3. New Year's Fitness Resolutions - The trend towards targeting fitness-focused messages to audiences around New Year's resolutions.
Industry Implications
1. Fitness and Gyms - Opportunities for gyms and fitness businesses to create humorous and engaging advertising campaigns to attract customers and stand out from competitors.
2. Advertising and Marketing - Opportunities for advertising and marketing agencies to create unique campaigns and visuals that break from traditional approaches.
3. Health and Wellness - Opportunities for health and wellness businesses to tap into the growing trend of using humor and unconventional visuals to promote healthy lifestyles.
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