Striking MediaCat Cover Art Causes Controversy and Debate
Ayman — February 2, 2009 — Social Good
References: mediacatonline & adsoftheworld
The new cover art for Turkish magazine MediaCat, one of Turkey's leading marketing and communication magazines, is causing quite a controversy on the Internet.
Created by advertising agency M.A.R.K.A., the cover shows the beautiful face of a woman behind a veil. However, the veil starts going down (either by turning the page or by sliding it, I am not quite sure) to slowly reveal the outline of the model’s bosom. The cover comes with a copy that reads, “Extreme Islamic consumers.”
The cover is certainly striking and the fact that the magazine’s site is fully in Turkish has people scratching their heads as to what this really means. Is it a jab at the religion or a statement about the importance of catering to conservative Muslim women in the media?
Since I do not understand the language, I leave the interpretation to you. If you know more about the magazine and the cover, let us know what you think in the comment section below.
The February cover was created under the art direction of Çağlar Cengiz.
Created by advertising agency M.A.R.K.A., the cover shows the beautiful face of a woman behind a veil. However, the veil starts going down (either by turning the page or by sliding it, I am not quite sure) to slowly reveal the outline of the model’s bosom. The cover comes with a copy that reads, “Extreme Islamic consumers.”
The cover is certainly striking and the fact that the magazine’s site is fully in Turkish has people scratching their heads as to what this really means. Is it a jab at the religion or a statement about the importance of catering to conservative Muslim women in the media?
Since I do not understand the language, I leave the interpretation to you. If you know more about the magazine and the cover, let us know what you think in the comment section below.
The February cover was created under the art direction of Çağlar Cengiz.
Trend Themes
1. Controversial Magazine Covers - Opportunity for magazines to generate buzz and provoke discussion with striking and thought-provoking cover art.
2. Targeting Conservative Muslim Women - Potential for businesses to cater to the needs and preferences of conservative Muslim women through media and advertising.
3. Intersection of Religion and Media - Innovation potential in exploring the relationship between religion, media, and marketing in a globalized world.
Industry Implications
1. Publishing - Publishing companies can capitalize on provocative magazine covers to increase sales and engagement.
2. Advertising - Opportunity for ad agencies to create attention-grabbing and controversial campaigns that spark conversations.
3. Fashion - Fashion brands can tap into the Muslim market by designing modest and stylish clothing options for conservative Muslim women.
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