The Richmond Meat-Free Sausages are Just 57.5 Calories Each
Michael Hemsworth — September 12, 2019 — Marketing
References: kerrygroup & conveniencestore
The Richmond Meat-Free Sausages are the latest vegetarian meat product from the Kerry Foods-owned brand that will offer consumers in the UK with a tasty way to switch up their favorite recipes.
Coming in packs of eight, the sausages are made with a soy protein base and contain just 57.5 calories each to make them perfect for those looking to restrict their intake of calorie-rich foods. The product will be positioned right next to pork and chicken products in the refrigeration section, which could help incite curious consumers to give it a try.
Director at Kerry Foods Dawn Spender spoke on the new Richmond Meat-Free Sausages saying, "We know how much people love our sausages – we’re the nation’s favourite. But increasingly consumers are looking for a broader range of options to choose from, and this includes alternatives to meat. Richmond is one of Kerry Foods’ longest-standing brands, but we’re constantly looking for ways to innovate and meet the demands of consumers. We’re confident people will love our meat free sausages just as much as our core ranges, making this a must-stock for retailers looking to appeal to families looking to try something new in their weekly shop.
Coming in packs of eight, the sausages are made with a soy protein base and contain just 57.5 calories each to make them perfect for those looking to restrict their intake of calorie-rich foods. The product will be positioned right next to pork and chicken products in the refrigeration section, which could help incite curious consumers to give it a try.
Director at Kerry Foods Dawn Spender spoke on the new Richmond Meat-Free Sausages saying, "We know how much people love our sausages – we’re the nation’s favourite. But increasingly consumers are looking for a broader range of options to choose from, and this includes alternatives to meat. Richmond is one of Kerry Foods’ longest-standing brands, but we’re constantly looking for ways to innovate and meet the demands of consumers. We’re confident people will love our meat free sausages just as much as our core ranges, making this a must-stock for retailers looking to appeal to families looking to try something new in their weekly shop.
Trend Themes
1. Meat-free Alternatives - The emergence of meat-free alternatives with low calories is a disruptive innovation opportunity for the meat industry to not only appeal to vegetarians and flexitarians but also cater to health-conscious consumers.
2. Soy-based Products - The trend towards soy-based products is a disruptive innovation opportunity for food manufacturers and retailers to address consumers' concerns for sustainable, plant-based foods.
3. Refrigerated Meat-free Foods - The trend towards refrigerated meat-free foods is a disruptive innovation opportunity for supermarkets to cater to consumers who are looking for more meat-free options by placing meat-free products adjacent to meat products.
Industry Implications
1. Food Manufacturing - The trend towards meat-free alternatives and soy-based products creates a disruptive innovation opportunity for food manufacturers to invest in research and development of new plant-based products.
2. Supermarkets - The trend towards refrigerated meat-free foods creates a disruptive innovation opportunity for supermarkets to expand their meat-free selection and differentiate themselves from their competitors.
3. Fast Food Chains - The trend towards meat-free alternatives with low calories creates a disruptive innovation opportunity for fast food chains to cater to health-conscious consumers by incorporating meat-free options in their menus.
1.1
Score
Popularity
Activity
Freshness
