Kerry’s Richmond is Offering Two New Meat-Free Products
Michael Hemsworth — March 26, 2021 — Marketing
The Kerry’s Richmond Meat-Free product range has been expanded by the brand in the UK to offer consumers a versatile option to incorporate into their favorite recipes. The products include the Meat-Free Mince and the Meat-Free Meatballs, which are both available now at Asda with a launch at Sainsbury's starting on April 12. The meat-free products are perfect for incorporating into traditional meals that call for meat to give them a signature flavor that's satisfying and scrumptious.
Marketing and Category Director at Kerry Foods Victoria Southern spoke on the additions to the Kerry’s Richmond Meat-Free product range saying, "We know the meat-free market is booming but we’re seeing a real opportunity for growth in shoppers who are looking for affordable, delicious meat-free food to slot into family favourites – that they know will result in clean plates all round. The launch of Richmond Meat-Free Mince and Richmond Meat-Free Meatballs is a natural expansion of the range as we continue to champion bringing people together at mealtimes.”
Marketing and Category Director at Kerry Foods Victoria Southern spoke on the additions to the Kerry’s Richmond Meat-Free product range saying, "We know the meat-free market is booming but we’re seeing a real opportunity for growth in shoppers who are looking for affordable, delicious meat-free food to slot into family favourites – that they know will result in clean plates all round. The launch of Richmond Meat-Free Mince and Richmond Meat-Free Meatballs is a natural expansion of the range as we continue to champion bringing people together at mealtimes.”
Trend Themes
1. Meat-free Boom - The growth of the meat-free market is an opportunity for companies to offer affordable and delicious vegan-friendly alternatives.
2. Versatile Meat Alternatives - Consumers are looking for versatile meat alternatives that can be incorporated into their favorite recipes, creating opportunities for innovative products.
3. Affordable Vegan Food - There is a real opportunity to provide affordable meat-free food that families can enjoy and that will lead to clean plates all around.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the growing demand for affordable and delicious vegan-friendly alternatives, creating new opportunities for innovative products.
2. Retail - The retail industry can capitalize on the popularity of vegan products, becoming a go-to source for affordable meat alternatives for their customers.
3. Health and Wellness - The health and wellness industry can leverage the growing interest in plant-based diets to develop new products that cater to the needs of health-conscious consumers.
1.1
Score
Popularity
Activity
Freshness
