Richmond Minis Feature an Oven-Baked Recipe
Michael Hemsworth — March 17, 2022 — Marketing
References: richmondsausages & talkingretail
The Richmond Minis sausage snack is a new ready-to-eat product from the UK-based brand that will offer then a way to fuel up in their busy schedule without the need to do any preparation from home. The snack is set to launch exclusively at Asda locations with increased availability at convenience stores to start in May and will come in three serving formats. This includes a Grazing Tray, a Grab Bag and as part of a meal deal with 225-gram, 90-gram and 63-gram portions, respectively.
Marketing Manager Chris Doe commented on the new Richmond Minis sausage snack saying, "In a blind taste test with consumers, our Richmond Minis were an instant hit, with a superior taste that was recognisably Richmond. We know that fundamentally Richmond shoppers love our sausages, so it makes sense that our debut in the snacking category is with a ready-to-eat pork sausage. We are confident Richmond Minis are going to be a hit with families.”
Marketing Manager Chris Doe commented on the new Richmond Minis sausage snack saying, "In a blind taste test with consumers, our Richmond Minis were an instant hit, with a superior taste that was recognisably Richmond. We know that fundamentally Richmond shoppers love our sausages, so it makes sense that our debut in the snacking category is with a ready-to-eat pork sausage. We are confident Richmond Minis are going to be a hit with families.”
Trend Themes
1. Ready-to-eat Convenience Foods - There is an opportunity for brands to create more ready-to-eat products that are convenient for busy schedules and require no preparation.
2. Miniaturized Snack Foods - There is an opportunity for brands to create more miniaturized snack products that are easy to grab and go.
3. Meal Deal Offers - There is an opportunity for brands to create more meal deals that include ready-to-eat snack products as a convenient option for customers.
Industry Implications
1. Food and Beverage - The food industry can benefit from producing more ready-to-eat convenience snack products and expanding availability to convenience stores.
2. Retail and Supermarkets - Retail and supermarket industries can benefit from offering more miniaturized and meal deal snack options to customers.
3. Packaged Food - The packaged food industry can benefit from exploring more miniaturized and ready-to-eat snack food options, such as oven-baked sausages, that fit busy schedules and require no preparation.
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