Burger King Introduces the Massive Meat Monster Whopper
Francis Tiangson — April 14, 2011 — Marketing
References: burgerbusiness & buzzfeed
The Meat Monster Whopper has got to be the ultimate item when it comes meat-lover food. This burger makes use of all three of the main meat sources: chicken, beef and pork.
If you were to dissect the Meat Monster Whopper you'll find a regular Whopper sandwich topped off with two cheese slices, three strips of bacon, another beef patty and a Tendergrill Chicken patty.
Wondering where you can find the Meat Monster Whopper? You might be surprised to hear that this insane burger is not a North American treat, rather this monster can be ordered at Burger King franchise located in Japan. While the regular Whopper costs about five dollars, the Meat Monster Whopper can be enjoyed for roughly double the price.
If you were to dissect the Meat Monster Whopper you'll find a regular Whopper sandwich topped off with two cheese slices, three strips of bacon, another beef patty and a Tendergrill Chicken patty.
Wondering where you can find the Meat Monster Whopper? You might be surprised to hear that this insane burger is not a North American treat, rather this monster can be ordered at Burger King franchise located in Japan. While the regular Whopper costs about five dollars, the Meat Monster Whopper can be enjoyed for roughly double the price.
Trend Themes
1. Meat-lover Fast-food - The introduction of new and exciting meat combinations in sandwiches and burgers at fast-food chains like Burger King present opportunities for innovative and high-value add-ons to fast-food menus.
2. International Fast Food Menus - The introduction of food items in international fast-food chains' menus that are inspired or influenced by local preferences has potential for disrupting existing burger & fast food traditions.
3. Hyper-personalization in Fast-food - Fast-food chains can utilize data analytics to create hyper-personalized menus and food items at an individual level based on customer preferences.
Industry Implications
1. Fast-food - Fast-food chains can incorporate inventive and unusual meat combinations to their menus that cater to meat lovers, thereby expanding their user base and improving customer loyalty.
2. Tourism - For tourists, trying unfamiliar fast-food menu items and international fast-food chains can produce hype and buzz that can be leveraged for engaging them with local cuisines and cultures.
3. Data Analytics - Fast-Food chains that invest in data analytics have the ability to create a highly personalized menu for each customer according to their preferences, potentially increasing customer loyalty and revenue.
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