These Jimmy Dean Bite-Sized Breakfast Products Come in Two Varieties
Michael Hemsworth — February 19, 2021 — Marketing
These new Jimmy Dean bite-sized breakfast products have been created by the US brand in a bid to provide consumers with a flavorful and healthful option to choose when looking for an easier way to fuel up in the morning. The products come in two options including the Loaded Sausage Bites and the Omelet Minis, which are both ready to eat in under a minute when warmed in the microwave. The products are both protein-rich with the Loaded Sausage Bites containing between 16 and 19-grams of protein, while the Omelet Bites have between 13 and 14-grams each.
Senior Brand Manager of Jimmy Dean Chris Olson spoke on the new bite-sized breakfast products saying, "At the start of 2020, people were cooking every meal at home, including breakfast. Over time, however, peoples’ energy for making multiple fresh meals throughout the day has waned, with 25% of people tired of cooking. The new Jimmy Dean Loaded Sausage Bites and Omelet Minis are the perfect option for those seeking a warm breakfast or snack with the flavors they love without the time-consuming prep and clean-up.”
Senior Brand Manager of Jimmy Dean Chris Olson spoke on the new bite-sized breakfast products saying, "At the start of 2020, people were cooking every meal at home, including breakfast. Over time, however, peoples’ energy for making multiple fresh meals throughout the day has waned, with 25% of people tired of cooking. The new Jimmy Dean Loaded Sausage Bites and Omelet Minis are the perfect option for those seeking a warm breakfast or snack with the flavors they love without the time-consuming prep and clean-up.”
Trend Themes
1. Bite-sized Breakfast Products - Opportunity for other brands to create convenient and protein-packed breakfast options for consumers with busy mornings.
2. Protein-rich Snacks - Opportunity for brands to create more protein-packed and flavorful snack options for consumers looking for a quick and healthy option.
3. Microwavable Meals - Opportunity for brands to create more microwavable meals that are convenient and easy to prepare for consumers with busy schedules.
Industry Implications
1. Food and Beverage - Developing high protein and convenient breakfast and snack products can disrupt traditional breakfast and snacking options in the food and beverage industry.
2. Meal Kit Delivery Services - Meal kit delivery services can disrupt the traditional food industry by providing consumers with convenient and easy-to-prepare meals that are high in protein.
3. Fitness and Health - Creating protein-rich snack options can disrupt the fitness and health industry by providing consumers with healthy and convenient options to fuel their workouts and busy lifestyles.
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