MAGIC STICK's 'Means Nothing' Collection Prepares for Fall/Winter 2018
References: magicstick.stores.jp & hypebeast
Japanese fashion label MAGIC STICK introduces its latest 'Means Nothing' collection in preparation for the dropping temperatures of Fall/Winter 2018. The new seasonal collection explores a series of menswear categories ranging from militaristic aesthetics to workwear pieces. There are influential elements of both hip-hop and punk styles throughout as well. The range of electric inspirations also translates through its captivating color palette and Bordeaux that comes with it -- there are hues of emerald green and silver highlights.
The Means Nothing capsule offers brand new silhouettes whilst still delivering some of its signature pieces. The range sees a series of evocative textual graphics and outerwear pieces designed to be both fashion-forward and functional in cold weathers. Some standout pieces are the BASIC Fleece items with water repellent elements and the traditional Japanese jacket called 'Jajibaori.'
The Means Nothing capsule offers brand new silhouettes whilst still delivering some of its signature pieces. The range sees a series of evocative textual graphics and outerwear pieces designed to be both fashion-forward and functional in cold weathers. Some standout pieces are the BASIC Fleece items with water repellent elements and the traditional Japanese jacket called 'Jajibaori.'
Trend Themes
1. Militaristic Aesthetics - Disruptive innovation opportunity in the fashion industry to incorporate militaristic elements into menswear designs for Fall/Winter 2018.
2. Workwear Pieces - Disruptive innovation opportunity in the fashion industry to create functional workwear-inspired menswear for Fall/Winter 2018.
3. Hip-hop and Punk Styles - Disruptive innovation opportunity in the fashion industry to merge hip-hop and punk influences into menswear designs for Fall/Winter 2018.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity in the fashion industry to create new menswear silhouettes and outerwear pieces for Fall/Winter 2018.
2. Textile Industry - Disruptive innovation opportunity in the textile industry to develop water repellent fleece materials for Fall/Winter 2018 menswear.
3. Apparel Industry - Disruptive innovation opportunity in the apparel industry to introduce traditional Japanese jacket styles, such as the 'Jajibaori,' into menswear for Fall/Winter 2018.
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