The McVitie's Cakes Cater to Different Snacking Occasions
Michael Hemsworth — January 30, 2019 — Lifestyle
References: mcvities & conveniencestore
The McVitie's Cakes portfolio has been expanded by the brand to offer consumers a new way to snack, depending on their needs or preferences at any given time. Focused on convenience and perfect for on-the-go snacking, the cakes are individually packaged in recyclable packaging thanks to a partnership with Terracycle to help divert unnecessary waste from entering our landfills.
The cakes come in three new varieties including McVitie’s Club Honeycomb Cake Crunchies, McVitie’s Moments White Chocolate & Raspberry Crunch and McVitie's Hobnobs Peanut Butter Fudge Flapjack. The McVitie's Cakes are available now for purchase at convenience stores and are expected to be widely popular amongst consumers seeking a more convenient way to indulge their sweet tooth when out of the house.
The cakes come in three new varieties including McVitie’s Club Honeycomb Cake Crunchies, McVitie’s Moments White Chocolate & Raspberry Crunch and McVitie's Hobnobs Peanut Butter Fudge Flapjack. The McVitie's Cakes are available now for purchase at convenience stores and are expected to be widely popular amongst consumers seeking a more convenient way to indulge their sweet tooth when out of the house.
Trend Themes
1. Convenience Snacking - The expansion of individually packaged cakes cater to the growing demand for on-the-go snacking options.
2. Sustainable Packaging - The partnership with Terracycle to provide recyclable packaging presents an opportunity for companies to address consumer concerns about environmental impact.
3. Innovative Flavor Combinations - The introduction of unique cake flavors like honeycomb, white chocolate & raspberry, and peanut butter fudge flapjack offers a chance for businesses to tap into the market's interest in novel taste experiences.
Industry Implications
1. Confectionery - The expansion of alternative format confection cakes opens up opportunities for confectionery companies to diversify their product offerings and attract new customer segments.
2. Packaging - The focus on sustainable packaging creates openings for companies in the packaging industry to develop eco-friendly solutions and meet the increasing consumer demand for environmentally conscious options.
3. Snack Food - The rise of individually packaged convenience cakes provides an avenue for snack food companies to expand their portfolios and capture consumers looking for convenient snacking options.
3.3
Score
Popularity
Activity
Freshness
