These McDonald's Japan Menu Items Pit Two Regions Against Each Other
Michael Hemsworth — August 27, 2017 — Lifestyle
References: brandeating
These McDonald's Japan menu items have been created by the brand as part of a campaign that pits Tokyo against Osaka with consumers able to take to Twitter to vote on their favorite.
There are four limited-time menu items that have been created with two for Tokyo and two for Osaka including the Tokyo Roast Beef Burger, Tokyo Roast Beef Muffin, Osaka Beef Cutlet Burger and the Osaka Beef Cutlet Muffin. Each one comes as a Japanese take on classic creations from the brand to offer consumers in Japan items that are something of a hybrid food creation.
The McDonald's Japan menu items were launched on August 9 and will be available until early September of this year.
There are four limited-time menu items that have been created with two for Tokyo and two for Osaka including the Tokyo Roast Beef Burger, Tokyo Roast Beef Muffin, Osaka Beef Cutlet Burger and the Osaka Beef Cutlet Muffin. Each one comes as a Japanese take on classic creations from the brand to offer consumers in Japan items that are something of a hybrid food creation.
The McDonald's Japan menu items were launched on August 9 and will be available until early September of this year.
Trend Themes
1. Regional QSR Menus - Creating region-specific menu items in the QSR industry can create brand excitement and encourage consumer engagement through campaigns and competitions.
2. Hybrid Food Creations - Combining elements of different cuisines and food styles can provide innovative and unique menu options for quick-service restaurants, appealing to adventurous consumers.
3. Consumer Voting and Engagement - Incorporating consumer voting and engagement through social media platforms can drive brand awareness and increase customer participation in promotional campaigns for quick-service restaurants.
Industry Implications
1. Quick-service Restaurants - The QSR industry can take advantage of regional menu items, hybrid food creations, and consumer engagement strategies to enhance their brand image and attract new customers.
2. Food and Beverage - The food and beverage industry can explore the creation of region-specific menu items and innovative hybrid food concepts to cater to diverse consumer preferences and capitalize on consumer engagement trends.
3. Digital Marketing and Social Media - The digital marketing and social media industry can leverage consumer voting and engagement in campaigns to generate buzz, increase brand visibility, and drive online conversations for quick-service restaurants.
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