The McCoy's Fiery Steak Crisps Celebrate an Iconic Flavor
Michael Hemsworth — February 27, 2020 — Marketing
References: kpsnacks & talkingretail
The McCoy's Fiery Steak crisps have been announced by KP Snacks as a new flavor that celebrates the anniversary of an iconically popular option from the brand. The snack flavor celebrates the 35th anniversary of the McCoy's Flame Grilled Steak crisps and will be available starting March 2 in two size options as well as in the McCoy's Strong & Spicy Variety multipack. The spicy potato chip snack addresses the large percentage of consumers that, according to KP Snacks, would prefer crisps over a sugary snack or treat.
McCoy's Marketing Manager Claire Cooper spoke on the McCoy's Fiery Steak crisps saying, "This year marks 35 years for our iconic McCoy’s Flame Grilled Steak. As one of the most popular crisps in the crisps, snacks and nuts category, we saw an opportunity to tap into consumer trends and launch a new product which offers a bold and delicious twist to the market.”
McCoy's Marketing Manager Claire Cooper spoke on the McCoy's Fiery Steak crisps saying, "This year marks 35 years for our iconic McCoy’s Flame Grilled Steak. As one of the most popular crisps in the crisps, snacks and nuts category, we saw an opportunity to tap into consumer trends and launch a new product which offers a bold and delicious twist to the market.”
Trend Themes
1. Flavor Innovation - The McCoy's Fiery Steak crisps demonstrate a market opportunity for introducing bold and delicious flavor variations.
2. Anniversary Celebrations - Celebrating the 35th anniversary of the McCoy's Flame Grilled Steak crisps opens up possibilities for limited edition releases and nostalgic marketing campaigns.
3. Snack Preference Shift - Addressing the demand for savory snacks over sugary treats, the McCoy's Fiery Steak crisps showcases the potential for capturing the market of health-conscious consumers seeking more savory options.
Industry Implications
1. Snack Food - The introduction of the McCoy's Fiery Steak crisps presents an opportunity for the snack food industry to explore innovative flavor combinations and attract consumers seeking spicy and savory snacks.
2. Food and Beverage Marketing - The anniversary celebration and launch of the McCoy's Fiery Steak crisps can inspire food and beverage marketing professionals to create impactful campaigns centered around nostalgia, limited editions, and bold flavor experiences.
3. Consumer Goods Packaging - The packaging design and labeling of the McCoy's Fiery Steak crisps represent a chance for the consumer goods packaging industry to create visually striking and enticing product presentations that attract attention on the shelves.
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