The McCoy’s Fire Pit Chips Come in Three Flavor Options
Michael Hemsworth — December 11, 2020 — Marketing
References: mccoys & conveniencestore
The new McCoy’s Fire Pit chips are an upcoming offering that will launch in January 2021 for consumers who are seeking out a boldly flavored way to indulge their craving for crunchy, high-quality snacks. The chips come in three flavor options including Flame Roasted Peri Peri, Flame Scorched BBQ Ribs and Flame Smoked Chorizo, which are all inspired by wood-fired cooking recipes. The products aim to tap into the increasing demand for spicy, meaty and smoky snack flavors that call to mind chargrilled recipes.
Marketing Director KP Snacks Kevin McNair spoke on the new McCoy’s Fire Pit chips saying, "McCoys is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavor is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalizes on this trend whilst bringing fun and innovation to the category."
Marketing Director KP Snacks Kevin McNair spoke on the new McCoy’s Fire Pit chips saying, "McCoys is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavor is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalizes on this trend whilst bringing fun and innovation to the category."
Trend Themes
1. Boldly Flavored Snacks - There is a growing demand for spicy, meaty, and smoky snack flavors that are inspired by chargrilled recipes. Companies can explore creating more of these kinds of snacks to tap into this market.
2. Wood-fired Cooking-inspired Products - With the success of the McCoy's Fire Pit Chips, companies can develop more wood-fired cooking-inspired products like dips, spreads, and snacks that bring something differentiated to the market.
3. Innovative Chips - McCoy's Fire Pit Chips are bringing innovation to the category by creating chips inspired by wood-fired cooking recipes. Companies can experiment with other types of unconventional ingredients for chips like international spices and flavors, unique vegetables, or even insects.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can explore creating boldly flavored snacks or products that are inspired by unconventional cooking methods using bold flavors.
2. Consumer Packaged Goods Industry - The consumer packaged goods industry can look at innovative ways to use wood-fired cooking-inspired flavors as an ingredient in different products like dips, spreads, and beverages.
3. Food Manufacturing Industry - The food manufacturing industry can experiment with creating new types of snacks that use unconventional ingredients or cooking methods to create unique, innovative, and distinctive products.
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