Advertising Agency McCann Japan Employed a Robot to Create Commercials
Alyson Wyers — April 19, 2016 — Tech
References: mccann.co.jp & springwise
People have been speculating about heavy job losses resulting from robotics and artificial intelligence, but a new appointment from ad agency McCann Japan indicates creative types might have cause for concern sooner than they anticipated. The Tokyo branch of the international firm recently employed an artificially intelligent robot in a creative director position.
The AI-CD β robot was developed by McCann Japan to provide creative direction on commercials. More specifically, it will offer input relating to the mining and analyzation of advert databases to determine the best commercials for products and messages. It is able to research historical ads faster than any human, and therefore provide faster turn-around to clients. The AI employee is seen as a part of the team, rather than competition to co-workers.
The AI-CD β robot was developed by McCann Japan to provide creative direction on commercials. More specifically, it will offer input relating to the mining and analyzation of advert databases to determine the best commercials for products and messages. It is able to research historical ads faster than any human, and therefore provide faster turn-around to clients. The AI employee is seen as a part of the team, rather than competition to co-workers.
Trend Themes
1. AI Creative Directors - Ad agencies are increasingly relying on AI to provide creative direction on commercials.
2. Automation of Creativity - AI-CD β robot can research historical ads faster than any human, providing faster turnaround to clients.
3. Integration of AI Into Ad Industry - McCann Japan sees AI as a part of the team, rather than competition to co-workers.
Industry Implications
1. Advertising - Ad agency McCann Japan uses an AI robot in a creative director position.
2. AI and Robotics - AI-CD β is an example of how AI and Robotics can be used in the Ad industry for faster turnaround.
3. Technology Consulting - Consultants can help Ad agencies integrate AI to help boost efficiency and standards.
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