The Mazda Car Commercials Take You on a Journey
Allison Love — July 7, 2010 — Autos
References: artvertising.over-blog & notcot.org
The newest Mazda car commercials are pretty neat, taking the viewer on a journey through a scrapbook where the Mazda car is the key component. I actually really enjoyed this commercial (for once...). It was inventive and demonstrated a unique approach to car ownership--rather than a car looking sleek and going really fast through a cityscape.
The commercial sees the car go through birthdays, beach days with friends, city living and various travels, mimicking the progression of an actual life which makes it a commercial to which many consumers can relate.
The commercial sees the car go through birthdays, beach days with friends, city living and various travels, mimicking the progression of an actual life which makes it a commercial to which many consumers can relate.
Trend Themes
1. Scrapbooking Commercials - Opportunities for companies to create innovative commercials that utilize a scrapbook format to showcase their products or services.
2. Personalized Advertising - Growing trend in advertising that focuses on creating a personal connection with the consumer by highlighting relatable experiences and memories.
3. Narrative-driven Commercials - Trend towards creating commercials that tell a story that resonates with consumers and highlights the ways in which a product or service can be integrated into their lives.
Industry Implications
1. Automotive - Disruptive innovation opportunities to create car commercials that showcase the car in a unique and relatable way, similar to the Mazda car commercials.
2. Marketing and Advertising - Opportunities for companies to focus on personalized advertising techniques that create a narrative-driven connection with the consumer.
3. Social Media - Growing trend towards creating social media campaigns that highlight relatable experiences and memories, like those seen in the Mazda car commercials.
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