The Nissan Smell My Dust Perfume Has Tire Remnants Top Notes
Michael Hemsworth — May 23, 2024 — Fashion
References: nissan & highsnobiety
The Nissan Smell My Dust perfume has been unveiled by the Japanese automaker in the lead-up to the Shanghai E-Prix as a fragrance that offers an unexpected olfactory experience. The fragrance is reported to feature top notes of three remnants to pay homage to the Nissan e-4ORCE 04 tvehicles along with cherry blossom petals. The perfume is then said to evolve into rosemary, burnt sugar and woods aromas to further round out the racing team-themed nature of the fragrance.
The Nissan Smell My Dust perfume is hoped to give drivers a competitive edge over the competition and will also be shared with the other 10 teams set to compete in the race. The perfume comes packaged in an eye-catching bottle for racers to admire.
Image Credit: Nissan
The Nissan Smell My Dust perfume is hoped to give drivers a competitive edge over the competition and will also be shared with the other 10 teams set to compete in the race. The perfume comes packaged in an eye-catching bottle for racers to admire.
Image Credit: Nissan
Trend Themes
1. Automotive-branded Fragrances - Automotive companies are creating signature scents that evoke the essence of their vehicles and racing heritage.
2. Experiential Marketing in Racing - Brands are developing unique products like perfumes to create memorable experiences linked to major sporting events.
3. Multi-sensory Brand Engagement - Innovative companies are leveraging scents to enhance brand immersion and emotional connection with consumers.
Industry Implications
1. Automotive - The automotive industry is integrating sensory products to augment the driving experience and brand loyalty.
2. Fragrance - The fragrance industry is expanding into niche markets by collaborating with brands outside traditional sectors.
3. Sports and Entertainment - Sports and entertainment sectors are embracing branded products to heighten fan engagement and event exclusivity.
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