The Max Croc 'Nhac' Campaign Markets Unstoppable Munching
Amelia Roblin — June 2, 2011 — Marketing
References: facebook & adsoftheworld
Just in case you're not Brazilian, the repeated script within the Max Croc 'Nhac' campaign translates roughly to the word "chomp." The eating-derived onomatopoeia is used in these ads to describe the action and sound associated with devouring these Seara snacks.
Four separate prints feature four different renderings of the same word, executed in matches, cards, bubble wrap and dominoes. The main idea behind using such precarious pieces in the ads' typography is to communicate a sense of impending action. The matchsticks can be lit aflame, the cards can tumble and the dominoes may fall bringing all others down too. The tagline of the Max Croc 'Nhac' campaign by the Africa advertising agency reads "unstoppably delicious," and perhaps even fire isn't enough to keep you from chowing down.
Four separate prints feature four different renderings of the same word, executed in matches, cards, bubble wrap and dominoes. The main idea behind using such precarious pieces in the ads' typography is to communicate a sense of impending action. The matchsticks can be lit aflame, the cards can tumble and the dominoes may fall bringing all others down too. The tagline of the Max Croc 'Nhac' campaign by the Africa advertising agency reads "unstoppably delicious," and perhaps even fire isn't enough to keep you from chowing down.
Trend Themes
1. Unconventional Typography - The use of precarious objects in advertising typography opens up opportunities for disruption in the art and design industries.
2. Onomatopoeia Marketing - Using sound-related expressions in advertising campaigns creates opportunities for innovation in the marketing and advertising sectors.
3. Interactive Advertising - Using interactive elements in advertising campaigns can create opportunities for disruption in the digital marketing industry.
Industry Implications
1. Advertising - The Max Croc 'Nhac' campaign showcases the potential for creative disruption in the advertising industry through unconventional advertising techniques, like using risky objects in typography.
2. Food and Snack - The 'unstoppably delicious' campaign by the Africa advertising agency for Seara snacks highlights an opportunity for disruption in the food and snack industry through onomatopoeia marketing campaigns.
3. Packaging and Printing - The use of unconventional typography in advertising campaigns can lead to opportunities for innovation in the packaging and printing industry through the use of non-traditional materials and design.
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