VNK's Lip Mud Has a Comfortable & Unique Mousse-Like Texture
Laura McQuarrie — October 22, 2021 — Fashion
References: jingdaily
Chinese beauty brand VNK launched "lip mud" that taps into the demand for colorful, lasting matte lip makeup products that are non-drying and supremely comfortable to wear. The product is said to provide the perfect "airy matte" look and it is packaged in the form of a tube with a doe-foot applicator.
While there are many women who desire a smooth matte finish from their lip products, the long-lasting formulas are usually too drying to be comfortable. This innovative and uniquely textured product fills a gap in the market and it offers a dramatic option that provides the best features of a high-impact lipstick and a comfortable, creamy and natural lipstick. The product can be found in a variety of warm tones that instantly elevate looks.
While there are many women who desire a smooth matte finish from their lip products, the long-lasting formulas are usually too drying to be comfortable. This innovative and uniquely textured product fills a gap in the market and it offers a dramatic option that provides the best features of a high-impact lipstick and a comfortable, creamy and natural lipstick. The product can be found in a variety of warm tones that instantly elevate looks.
Trend Themes
1. Airy Matte Lip Makeup - The trend for non-drying and comfortable to wear matte lip makeup continues to grow.
2. Lip Mud - The unique mousse-like texture of VNK's Lip Mud disrupts the traditional liquid lipstick market.
3. Long-lasting Formulas - There is a demand for lip makeup with long-lasting formulas that are also comfortable to wear.
Industry Implications
1. Beauty - The Beauty industry can innovate by developing lip products that offer both long-lasting formulas and comfortable wear.
2. Cosmetics - Cosmetic brands can tap into the trend for non-drying matte lip products by developing formulas with unique textures like VNK's Lip Mud.
3. Fashion - Fashion brands can leverage the Airy Matte Lip Makeup trend to offer customers options to elevate their looks with bold lip colors without sacrificing comfort.
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